Monday, 16 March 2020

Meet the black lager from Japan being launched in Australia

The Australian beer market is a competitive space but importer Coopers is confident a new-release import - Sapporo Black - will grab a share of the market. 


Sapporo was founded in Japan in 1876 and is Japan's oldest beer brand. Sapporo Black, a smooth dark lager is being introduced into Australian markets in cans this month. 

It is brewed using roasted dark malts that provide distinct coffee and chocolate notes. 

Coopers Premium Beverages brand manager Andrew Brooks said Sapporo Black was brewed with the attention to detail and precision that is a feature of Japanese beers. 

“Sapporo is recognised world-wide for the quality of its brewing and its lager is regarded as an exemplar Japanese beer,” he said. 

“Sapporo Black is designed to challenge consumers’ perspective of Japanese beer styles while diversifying the portfolio and reaching a broader audience. 

“It is bold and flavourful, yet smooth and crisp in the classic Sapporo fashion, with a refined hop bitterness complemented by sweet, round fullness. 

“It pairs well with hearty and spicy dishes such as traditional Asian, Cajun and Latin cuisines. It also works well with crème brulee or stands by itself at barbecues, parties and celebrations.” 

Sapporo Black is 5% ABV and will be available in the traditional Sapporo 650ml “silver bullet” style can. Brooks said cans would be available from most liquor outlets at around $8 each. 

I'll be doing a taste test tonight - but the packaging is mightily impressive. Stay tuned. 

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