Yes, you read that right.
Sports Illustrated wants to be more than a magazine for sports fans. It also wants to be a resort brand, Travel Post and the Nashville Post reported.
In an example of cross promotion, Sports Illustrated Resorts says it is "bringing a whole new game to college towns and fan-favourite destinations across the country". The US that is.
The promotional guff says: "Picture multiple stories of legendary amenities and signature spaces that deliver game-day vibes in an iconic setting. Whether cheering for your team or enjoying time together, this is an escape into a world where sports reign supreme - and your favourite season never ends."
Travel + Leisure Co. this week announced announced that its new Sports Illustrated Resorts brand will expand with a new opening in Nashville, Tennessee, next year.
The new property, which was previously an apartment block, has a prime location on Music Row in the heart of midtown, convenient to downtown Nashville.
The hotel will offer amenities such as a resort-style outdoor pool, a quick-service dining venue and an exclusive lounge for members. Other highlights will include a signature fitness centre.
"Nashville is a city where the thrill of game day and the energy of live entertainment go hand in hand," said Geoff Richards, chief operating officer at Travel + Leisure Co., said in a statement.
Travel + Leisure Co. this week announced announced that its new Sports Illustrated Resorts brand will expand with a new opening in Nashville, Tennessee, next year.
The new property, which was previously an apartment block, has a prime location on Music Row in the heart of midtown, convenient to downtown Nashville.
The hotel will offer amenities such as a resort-style outdoor pool, a quick-service dining venue and an exclusive lounge for members. Other highlights will include a signature fitness centre.
"Nashville is a city where the thrill of game day and the energy of live entertainment go hand in hand," said Geoff Richards, chief operating officer at Travel + Leisure Co., said in a statement.
"With this new resort, sports enthusiasts can enjoy that same excitement at a resort built specifically for them, offering a place where game-day culture meets iconic sports storytelling."
Nashville is home to the Tennessee Titans NFL team, the Nashville Predators ice hockey team and Nashville SC soccer team..
Travel + Leisure Co.'s Sports Illustrated Resorts brand is also set to break ground on a new property in Tuscaloosa, Alabama, in spring 2026.
The brand's US debut comes on the heels of a venture in the Caribbean, where the iconic magazine lent its name to a resort in Cap Cana, Dominican Republic.
Travel + Leisure Co.'s Sports Illustrated Resorts brand is also set to break ground on a new property in Tuscaloosa, Alabama, in spring 2026.
The brand's US debut comes on the heels of a venture in the Caribbean, where the iconic magazine lent its name to a resort in Cap Cana, Dominican Republic.
Ironically, the magazine has recently laid off staff and reduced publication dates.
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