Demand for international cruising continues to surge, new data reveals.
Cruise Guru, CLIA’s 2024 Online Cruise Agency of the Year, has revealed a significant shift in consumer interest towards international cruising, with Q1 2025 data showing a 19% surge in searches for international cruises compared to the same period last year.
Cruise Lines International Association (CLIA) is the world's largest cruise industry association.
Cruise Guru said destination-specific searches jumped by 22.08% with Asian countries such as Japan, South Korea, China and other south-east Asian destinations among the top regions searched in Q1 2025.
Asia emerged as the top region of interest with 22% selecting it as their preferred destination, surpassing traditional hotspots.
Cruise Lines International Association (CLIA) is the world's largest cruise industry association.
Cruise Guru said destination-specific searches jumped by 22.08% with Asian countries such as Japan, South Korea, China and other south-east Asian destinations among the top regions searched in Q1 2025.
Asia emerged as the top region of interest with 22% selecting it as their preferred destination, surpassing traditional hotspots.
“We are witnessing a clear shift in the way Australians are searching for cruises with our data showing a rising appetite for international itineraries, particularly in Asia," said Michael Betteridge, Chief Commercial & Operations Officer at Cruise Guru.
"Asia is an easy choice as it combines value, closer-to-home convenience and a sense of discovery as travellers seek new horizons beyond the traditional Mediterranean and South Pacific routes.”
Australia’s domestic cruising capacity has declined about 30% in recent years with changes expected to be felt in the coming seasons. Several cruise lines have adjusted their schedules or withdrawn ships from the region, creating a gap that’s prompting Australian travellers to look further afield.
Contact 13 13 03 or visit www.cruiseguru.com.au.
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