Tourists continue to flock to Japan

Japan’s tourism boom is showing no signs of slowing down.

The country notched up 21.5 million arrivals in the first half of 2025, a 21% jump from last year and a record high for the period, the Japan National Tourism Organization announced this week.

Tourist spending in the first six months of the year also reached new heights - 4.8 trillion yen, a roughly 23% year-over-year increase.

South Korea represented the largest source of visitors with 4.78 million travellers, a 7.7% increase from last year, China registered a major increase - a 53.5% jump to 4.71 million visitors.

In addition, Japan saw double-digit percentage increases in visitors from Taiwan and the US, although numbers from Hong Kong dipped.

Japan set a new record with 36.8 million visitors last year, and the country has set its sights on attracting 60 million tourists annually by 2030.

Japan’s top tourism source markets:
1) South Korea: 4.78 million visitors, +7.7%
2) China, 4.71 million visitors, +53.5%
3) Taiwan, 3.28 million visitors, +10.3%
4) United States, 1.7 million visitors, +26.7%
5) Hong Kong, 1.27 million visitors, -0.4%

Image; Meghan Page, Scop.io