Meet the airline that wants to smell good - and leave a sweet taste

What do you want when you fly with a budget airline?

Most of us would opt for a good fare, a flight that is on time, a comfortable seat and respectful service.

German airline Eurowings, however, thinks we want a signature fragrance.

Eurowings is a low-cost carrier headquartered in Düsseldorf, and it is a subsidiary of Lufthansa.

It announced this week that is will be launching a new signature fragrance, Burgundy Breeze, "for a fresh, unmistakable cabin ambience".

Along with that it will offer take off/landing  mint and fruit candy as a "sweet gesture" and new boarding music "a relaxing listening experience for boarding and disembarking".

Seriously!

A Eurowings press release says: "The flight experience is being expanded step by step to include innovative, multi-sensory elements. Every new “signature moment” – from boarding to leaving the aircraft – is designed to be emotionally moving and surprising and to create a travel experience that will remain a positive memory.

I'm checking whether the release is dated April 1. It isn't.

“We don't just want our guests to feel safe and well looked after, we also want them to be truly engaged - with all their senses,” says Clemens Strauss, head of customer experience, marketing & sustainability.

“Small, thoughtful details make the difference here – they create tangible brand experiences.”

Burgundy Breeze has been  developed in collaboration with Cologne-based fragrance marketing agency Scentcommunication. 

"The composition of sea salt, pink pepper, floral notes such as water lily and a warm base of wood and vetiver creates a fresh, harmonious cabin ambience that brings the ease of the brand to life on board".

When disembarking guests will receive a sweet in the airline's corporate colours Burgundy or Sky Blue, with a fruity cassis or refreshing peppermint flavour. 

The new sound design, meanwhile, was developed specifically for the Eurowings brand and "creates a relaxing and calming environment for all passengers". 

The specially composed pieces of music contain sound effects and sounds that make travellers think of a vacation as soon as they board the plane – for example, the sounds of nature or a plane taking off are mixed into the “Organic Electro” sound.

I'm speechless. Are we all keen to breathe in some Burgundy Breeze?