Book, stay, enjoy. That's

Sunday 19 May 2024

Is this new brand your next hotel tribe?

Enjoy a colourful hotel vibe?

TRIBE, a design-led midscale brand from Accor, is about to make its New Zealand debut: in Auckland.

TRIBE Auckland Fort Street (it is their branding, I'm not shouting) will become the brand's first address in the country "serving as a stylish destination where guests and locals can work, play, and relax with a like-minded community of entrepreneurs and adventurous travellers".

The new hotel is located on Fort Street, just a short walk from central Britomart and the Commercial Bay precinct.

It will have 60 guest rooms described as "compact but ultra-comfy", along with a lobby bar, terrace, and social hub.

The media blurb says TRIBE Auckland Fort Street "will prioritise intelligent, functional, design-driven spaces that give guests everything they need and nothing they don't".

Accor Pacific Chief Operating Officer PM&E, Adrian Williams, said: “The introduction of TRIBE to New Zealand underpins our expansion strategy throughout the region - to introduce brands and hotels that respond to the needs and wants of modern travellers.

“Today's travellers seek simplicity, affordability, and connectivity in a design-led environment. They know that comfort and fair prices can co-exist and that's exactly what TRIBE hotels offer - spaces that are smart, stylish and comfortable, at a great price.

“We are excited to partner with CP Group to introduce this one-of-a-kind concept to New Zealand with TRIBE Auckland Fort Street. With its bold personality and socially connected culture, the hotel will become a hub that excites and inspires both travellers and locals.

“We know that TRIBE will resonate both with domestic and international guests in New Zealand and look forward to debuting the brand's first address here.”

TRIBE currently has over 15 hotels across the globe with a further 40 currently under development, including flagship addresses in France and the UK.

The Australian-born brand has one hotel in Australia - in Perth - but has been largely focussed on European destinations, particularly in Paris suburbs.    

See for more details, or take a look at

No comments:

Post a Comment