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Sunday 12 May 2024

Slovenia celebrates as tourism numbers soar

From being an often-overlooked part of the former Yugoslavia, Slovenia has emerged as a popular tourism destination over the past two decades.

Regular readers will know it is a favourite with Gourmet on the Road.

Since gaining independence, Slovenia has actively participated in various international communities, particularly in Europe.

Joining NATO and the European Union two decades ago presented Slovenia with significant challenges but tourism continues to play a vital role in showcasing Slovenia's beauty and fostering international connections.

Twenty years have now passed since Slovenia joined the European Union.

In a celebratory speech, Prime Minister Dr Robert Golob stressed that Europe is much more than a collection of countries or a political institution.

"Europe is Slovenian tourism experienced a revitalisation with Slovenia's full EU membership, significantly fuelling its growth and success over the past two decades," he said.

"Tourism stands as one of the most important and at the same time promising sectors of Slovenia, playing a vital role in its economic performance, development, and global visibility and reputation of Slovenia."

Tourism contributes nearly 10% to the gross domestic product, with over 92,000 individuals employed in the sector, accounting for 10% of total employment.

Over the last 20 years, the influx of foreign visitors has tripled, while overnight stays have surged by 2.6 and total tourist numbers by 3.7 times.

Tourism promotes Slovenia as a sustainable, green destination at the crossroads of the Alps, the Mediterranean, the Karst and the Pannonian Plain, offering exceptional diversity in a small space, which in turn provides a wide range of interesting experiences for lovers of healthy, active holidays, cultural experiences, gastronomy, and business visitors, Slovenia Info says.

If you are wondering how to get there, a bus from Venice to the Slovenian capital of Ljubljana takes about three hours. So next time you are in Italy maybe consider a side trip.

Image: Lake Bled, Nick Gracner,

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