Here is an innovative travel promotion.
In a move aimed at showcasing the natural beauty of Victoria, a unique off-grid accommodation experience is set to travel around the state.
Aimed at inspiring Australians to travel into regional communities during off peak periods, Stella the Stargazer is a custom-built tiny home built by Port Fairy-based design and manufacturing business Ample.
Stella the Stargazer will be located at Delatite Winery in Mansfield from May 3-August 3 so guests can enjoy the Alpine scenery.
The environmentally conscious design features a roll-out sleeping platform for stargazing, an indoor/outdoor shower, wood-fired kitchen, as well as sauna and bathing tubs built into an outdoor deck.
A bespoke artwork by Taungurung woman, Aimee McCartney – founder of Aboriginal art business, Luruk-In – will help connect visitors to the culture, seasons, mountains and waterways of Taungurung Country.
Visitors will be encouraged to taste local food and wines and check out nearby attractions such as Swiftcrest Distillery, the Great Victorian Rail Trail, and local cafes and restaurants.
In 2023, bookings for the tiny home quickly sold out for all locations including in Gippsland, the Great Ocean Road and the Grampians.
After its stay in Mansfield, Stella the Stargazer is set to travel to a second location, to be announced at a later date.
Supported by Visit Victoria, it forms part of the Every bit Different marketing campaign which promotes Victoria to local, interstate and international visitors.
“Stella the Stargazer will showcase the natural beauty of our state to new audiences and help drive national visitation to our regions," says Visit Victoria CEO Brendan McClements
"Just like Visit Victoria's new Every bit Different campaign, this is another way we are promoting the best of regional Victoria to national audiences in a bid to boost tourism here.”
For more info see www.visitvictoria.com
Aimed at inspiring Australians to travel into regional communities during off peak periods, Stella the Stargazer is a custom-built tiny home built by Port Fairy-based design and manufacturing business Ample.
Stella the Stargazer will be located at Delatite Winery in Mansfield from May 3-August 3 so guests can enjoy the Alpine scenery.
The environmentally conscious design features a roll-out sleeping platform for stargazing, an indoor/outdoor shower, wood-fired kitchen, as well as sauna and bathing tubs built into an outdoor deck.
A bespoke artwork by Taungurung woman, Aimee McCartney – founder of Aboriginal art business, Luruk-In – will help connect visitors to the culture, seasons, mountains and waterways of Taungurung Country.
Visitors will be encouraged to taste local food and wines and check out nearby attractions such as Swiftcrest Distillery, the Great Victorian Rail Trail, and local cafes and restaurants.
In 2023, bookings for the tiny home quickly sold out for all locations including in Gippsland, the Great Ocean Road and the Grampians.
After its stay in Mansfield, Stella the Stargazer is set to travel to a second location, to be announced at a later date.
Supported by Visit Victoria, it forms part of the Every bit Different marketing campaign which promotes Victoria to local, interstate and international visitors.
“Stella the Stargazer will showcase the natural beauty of our state to new audiences and help drive national visitation to our regions," says Visit Victoria CEO Brendan McClements
"Just like Visit Victoria's new Every bit Different campaign, this is another way we are promoting the best of regional Victoria to national audiences in a bid to boost tourism here.”
For more info see www.visitvictoria.com
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