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Saturday 6 April 2024

Sofitel sparkles for its 60th birthday

Sofitel properties are generally stylish - and very French accented.

This year, Sofitel celebrates its 60th anniversary and to mark diamond jubilee in style, the hotel brand has unveiled a collaboration with Place Vendôme-based jeweller Courbet.

The jewellery will showcase lab-grown diamonds and offer “a luxurious expression of the shared values that unite the two Maisons".

Sofitel boasts a strong environmental commitment - the ecological certification of its hotels, the removal of single-use plastics and the management of food waste.

Courbet, founded in 2018, also has a focus on sustainability. It's lab-grown diamonds come with the same gemological certificates as their mined counterparts, and with the same qualities determined by the 4Cs: carat, cut, colour and clarity.

“At Sofitel, we believe in a hospitality where luxury goes hand in hand with sustainability: in other words, luxury that inspires not only through its elegance, but also through its commitment to environmental and societal responsibility," says Maud Bailly, CEO Sofitel Legend, Sofitel, MGallery and Emblems (quite a job title Maud).

"The partnership between Sofitel and Courbet seemed like a natural fit to celebrate our 60th anniversary, our diamond jubilee, bringing together two Maisons anchoring French excellence in an eco-conscious approach.

"From this encounter emerged an exclusive collection of jewelry, featuring Sofitel's logo in bracelets, necklaces, rings, earrings - pieces of jewellery that are both beautiful and socially responsible. We are thrilled to see this collaboration come to life today.”

The jewellery can be seem at and in the brand's hotels worldwide.

Sofitel Hotels & Resorts was established in 1964 and was the first international luxury hotel brand to originate from France. It has over 120 hotels around the world.

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