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Wednesday 3 April 2024

Accor revs up its presence across Asia

The travel industry is back at full throttle - as evidenced by new signings across Asia from the Accor group.

Accor announced the signing of six significant projects (new builds and acquisitions) in the first quarter of 2024, reinforcing its commitment to growth and innovation in key markets across the continent. 

Garth Simmons, Chief Operating Officer, Premium, Midscale and Economy Division for Accor in Asia, said: "Each signing highlights our ongoing commitment to providing exceptional hospitality experiences and expanding our presence in key markets regionally.

"These new signings encompass a diverse range of properties, including hotels and serviced apartments, as well as the world's largest Pullman property, marking a momentous stride in our effort to innovate and diversify our offerings. These projects reflect our dedication to pioneering the future of hospitality."

Which is some serious hype. 

The recent signings include:

Mövenpick Vung Tau (Vietnam) (top image) will open its doors in 2027 and is an hour's drive on the new highway from Long Thanh international Airport. It will offer 433 guest rooms

Pullman Living Bangkok Sukhumvit 16 and Pullman Residences Bangkok Sukhumvit 16 (Thailand), which comprises a 200-key hotel and 225-apartnemt residential complex.

Novotel Living Bangkok Don Muang (Thailand), with a combination of an 80-key hotel and 112-key serviced apartments, spread across 19 floors just five minutes away from Bangkok's Don Muang International Airport.

Novotel Tangerang BSD City (Indonesia) in the heart of the Bumi Serpong Damai City Central Business District in Greater Jakarta with 285 rooms.

ibis Styles Ambassador Jeonju City Center (South Korea), which is Accor's first hotel in Jeonju. The 81-key property will undergo a soft refurbishment during the first half of 2024 with a plan to re-open its doors to guests later this year.

Pullman Mactan Cebu Hotel & Residences (Philippines) is set to become the world's largest Pullman property when it opens in 2028. It will have 200 guest rooms and suites alongside 900 branded residences.

In Japan, meanwhile, the Accor Juggernaut has announces the opening of 22 hotels with over 6,000 rooms, doubling the group's footprint in Japan.

The hotels, comprising 12 Grand Mercure and 10 Mercure hotels, range in location from the northernmost prefecture of Hokkaido to the southernmost prefecture of Okinawa.

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