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Thursday 13 April 2023

Winery promises to plant 100,000 seed pods as part of sustainability message

Sustainability is key driver of sales in the modern wine world, and in an effort to re-forest and re-vegate land in Australia, environmental restoration company AirSeed has partnered with St Hubert's The Stag.

Over the next 12 months, Yarra Valley-based St Hubert's has committed to planting seed pods for 100,00 trees via AirSeed’s advanced drone technology across Australia.

Planting at a rate almost 25 times faster than manual planting, the GPS-tracked seed pods improve habitats that have been affected by extreme weather conditions and climate change.

AirSeed creates tailored seed pods specific to the requirements of the landscape it is planting in, encasing each seed in a bespoke mineral and nutrient case to help support uptake and plant growth rates.

Using AI and state of-the-art technology, drones fly around the chosen sites, dropping and recording the location of each seed pod.

Additionally, St Hubert's The Stag will also begin moving towards new packaging featuring lighter-weight bottles with a portion of recycled glass content.

Greg Jarratt, the St Hubert’s The Stag winemaker, says the new partnership is an exciting step for Treasury Wine Estates-owned winery.

“With our roots quite literally embedded in agriculture, it’s crucial as an industry we do what we can when it comes to preserving the Australian landscape," Jarratt says.

"St Hubert’s The Stag has long had a focus on the wilderness, so the opportunity to partner with AirSeed was a natural fit.

"Together, we’re committed to helping re-wild some of Australia’s most fragile ecosystems and
we’re incredibly proud to help champion AirSeed’s vital work.

“This partnership allows for genuine and impactful engagement - friends of the winery can be
brought on the journey, knowing St Hubert’s The Stag is making a tangible contribution to
rewilding in Australia.

Additionally, the initiative makes a great talking point at social gatherings or a truly meaningful gift.”

Andrew Walker, the AirSeed CEO and co-founder, says: "St Hubert’s The Stag’s intention to not
only restore land at scale but engage their grower networks and customers in meaningful
ways, creates an opportunity to bring attention to the vital work required to preserve our
natural world.”

St Hubert’s was named after the Patron Saint of the Hunt – a 7th-century nobleman. The wines originate from the Yarra Valley, Heathcote and other premium wine growing regions across Victoria.

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