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Saturday 18 March 2023

Austrian wine industry a runaway success story


The Austrian wine industry continues to boom across international markets.

In 2022, the value of Austrian exports reached a new record level of Є231 million.

White wines and Sekt (sparkling wines) saw the greatest growth in value and Austrian wine was in particularly high demand in Canada, the US and northern Europe.

Statistics Austria figures show Austria exported 67.7 million litres of wine in 2022, equivalent to Є231.3 million euros in value.

Although volume was slightly lower than the previous year (-3.5%), value rose by 6.4%.

“Success in the export markets, and especially the record average price, is very important for our wine industry," said Chris Yorke, CEO of Austrian Wine (the Austrian Wine Marketing Board).

"The current wave of inflation is hitting our winegrowers hard, which is why we need to focus on growing their added value."

Austria’s white Qualitätswein was in particularly high demand (+7.9% in value).

“We have noticed that our white wines are really hitting the spot with international consumers and demand is continually growing,” says Yorke. Demand for Sekt also continued to rise (+19.3%) from a lower base.

Exports to Canada showed a 46.7% increase in value and over the last five years, the value of exports to the Canadian market has grown more than sevenfold.

The US was also on the upswing, recording an 11.2% rise in value.

The UK was on a downward trajectory in 2022, dropping 38% in value - largely due to complications caused by the idiocy known as Brexit.

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