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Tuesday 25 October 2022

Here come your groceries - delivered by drone


My first thought was that April Fools' Day had been brought forward, but apparently not.

Gold Coast residents are to be added to a trial of a new service that delivers groceries direct to their homes.

Coles has paired with global on-demand drone delivery company Wing to trial the service in the Gold Coast suburbs of Ormeau, Ormeau Hills, and Yatala - starting on November 2.

The deliveries will be flown from the Coles store at Ormeau Village Shopping Centre and will be gradually expanded to include other nearby suburbs, delivering 500 of the most popular Coles grocery items including bread, fresh produce, convenience meals, snacks, health care items, and household essentials.

The press release says Coles is the first major Australian retailer to trial the new ‘store-to-door’ drone delivery model, with a dedicated fleet of Wing delivery drones co-located in the Coles store car park.

Coles team members will process and pack orders, and Wing staff will load the drones and oversee operation of the delivery service. Delivering frozen chickens or 24-packs of toilet rolls might be problematic.

Coles Head of Network Development and Customer Delivery (phew!) James Geddes said: “We are delighted to be expanding our drone delivery pilot program with Wing to our Queensland customers. 

"The service will provide a convenient and effective way of delivering everyday essentials to our customers’ homes in a matter of minutes.

“Customers can now get those urgent items they need in a hurry, delivered by drone, directly from the local Coles Ormeau Village store. 

"Whether they’ve forgotten to pick up a loaf of bread or fresh milk during their weekly shop or are missing an ingredient for dinner-time meal prep or school lunches, they can now get those products delivered quickly, without having to drive to the store."

The Coles drone delivery expansion into Queensland follows a successful pilot program launched in Canberra.

As part of the expansion into South-East Queensland, Wing will also be offering Coles items for delivery from the rooftop of the Gland Plaza in Logan City.

Customers can download the Wing app (available from the App Store or Google Play), enter their address, and add items to their cart before submitting their order.

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