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Tuesday 11 October 2022

Turning Japanese: new Sapporo manga pack unleashed

Japanese beers are very much in vogue with Australian drinkers and Sapporo’s limited-edition manga packaging has hit the shelves at major liquor retailers in Australia following a successful trial.

Sapporo Premium Beer is distributed by Coopers Brewery in Australia and New Zealand.

The ‘Refined by Rebellion’ manga campaign features iimagery which tells the story of Sapporo founder Seibei Nakagawa in a series of Japanese artworks.

Coopers national marketing manager Kate Dowd said: “Sapporo continues to grow in the Australian market, cementing its position as one of the top 10 international beer brands sold in Australia.

“With strong sales momentum and increasing consumer interest in the brand, now was the time to bring Sapporo’s brand story to life for all drinkers across the country in time for the festive season.

“We’ve trialled the manga cartons and asked beer drinkers what they thought.

“Their response was clear; Sapporo’s manga design is unique, eye-catching and authentic. In a competitive market, Sapporo is standing out.”

Sapporo’s packaging release coincides with a national outdoor and digital advertising campaign.

Limited-edition Sapporo manga designs are now available in cartons and six packs.


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