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Wednesday 5 October 2022

Rex innovation a challenge to airline big guns

Rex is getting serious about offering an option to Australia’s big three domestic airlines. 

In what is being promoted as an “Australian first”, Rex is to introduce real-time bidding for an upgrade to business class on its domestic jet services.

Passengers booked in the economy cabin will be invited to bid for an upgrade to business seven days before departure. 

Bidders will be able to adjust their bids whenever they are outbid, thereby giving themselves a real chance of success to secure an upgrade.

“All passengers love an upgrade: this new element of gamification in the bidding process will be a fun and economical way for our economy passengers to experience our amazing business class product and service,” said Michael Venus, Rex’s director of media.

The initiative is part of a series of passenger enhancements being rolled out ahead of the upcoming launch of the airline’s new loyalty program.

This will include the introduction of a neighbour-free seating product in the economy cabin across the airline’s domestic and regional networks, and new or expanded lounges in Adelaide, Brisbane, Sydney and Melbourne.

As part of a special introductory offer to launch the Rex Bid Up programme, minimum bidding across the airline’s domestic network will start from as little as $10.

Rex is Australia’s largest independent regional and domestic airline operating a fleet of 61 Saab 340 and 7 Boeing 737-800NG aircraft to 58 destinations throughout all states in Australia. 


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