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Thursday 17 February 2022

Roads less travelled: There is more to England than London

There is more to England than tourist hot spots like London, Stonehenge and Stratford-upon-Avon.

Many visitors to England don't get as far as the Lake District, Dartmoor and other country regions; let alone visiting cities like Liverpool, York or Norwich.

And that is equally true of domestic tourists, who rarely venture off their well-beaten paths.

VisitEngland has this week launched a new Escape the Everyday campaign, hoping to encourage more short-breaks stays in English cities this northern spring and early summer.

The Enjoy an English city break this spring campaign is putting the spotlight on the destinations, visitor attractions and experiences on offer across England’s cities, to build back demand for domestic breaks.

The campaign also aims to support cities, city attractions and regional gateways, hit hard by the lack of international visitors.

VisitEngland Director Andrew Stokes said: "Our cities have attractions, tours and experiences to suit all interests.

"Businesses are eager to see visitors and we want everyone to get involved, book a short-break to our cities and kick-start the tourism season."

Cities involved in the campaign include Bath, Birmingham, Brighton, Bristol, Cambridge, Coventry, Exeter, Leeds, Liverpool, London, Manchester, Newcastle, Norwich (the River Wensum is pictured top), Oxford, Plymouth, Portsmouth, Sheffield and York.

The campaign will run across the partners’ digital channels, including Instagram and Facebook, with city-focused content ranging from short films and articles to interactive city guides, city ‘show reels’ and city story quizzes.

City-inspired content is also running across VisitEngland’s digital channels highlighting sustainability, connecting with loved ones and looking ahead to 2022 events.

A dedicated Escape the Everyday hub on is also featuring ideas, experiences and activities on what to see and do across England’s cities.


  1. And then there was Cornwall!
    Best kept secret.

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