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Friday 11 February 2022

New hotel brand to debut in Melbourne


What Australia really needs now is another new hotel brand.

Said no one ever, I suspect.

But, like it or not, we are getting one with the imminent arrival of the AC Hotel Melbourne Southbank (above).

Marriott International has announced plans to further expand its portfolio across the Asia Pacific region, as it gears up to open its 1000th property in the region, the company said in a press release.

Marriott's brands include Courtyard by Marriott, Fairfield by Marriott, Four Points by Sheraton, AC Hotels and Moxy Hotels.

Craig S. Smith, group president, International for Marriott International (a bit unwieldy that title, Craig), said: "I am very pleased with our 2021 development results in Asia Pacific.

"We have worked closely with our owners throughout the last two years to navigate the challenges. Last year in Asia Pacific, we signed two new development deals a week on average, with deals signed in 13 different markets across the region."

Ritz-Carlton Reserve is expanding in Greater China later this year while additional expected luxury openings in 2022 include JW Marriott Hotel Changsha and W Macau Studio City.

The company will debut its AC Hotels brand in South Korea with AC Hotel Seoul Gangnam, and in Australia with AC Hotel Melbourne Southbank.

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