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Monday 21 February 2022

Stop laughing at the back: Meet the Batman burger


There is no bandwagon too silly to jump on, no marketing tie-in too absurd. 

Take the release of the new Batman movie The Batman in Australian cinemas nationally from March 3.

The Grill’d burger food chain is unleashing the "limited-edition" Bruce Wayne Burger at most of its outlets from tomorrow as homage to Batman's alter ego. 

Grill'd boasts that Bruce Wayne Burger means you can "dine like a billionaire". and says: "The Bruce Wayne Burger’ is rich and sophisticated  - just like Bruce himself  - and is built with a grass-fed Australian beef pattie, brie cheese, spanish onion, Hawthorn hot sauce and double truffle mayo." 

Apparently, cue uproarious laughter, it is "perfect when you’ve got a superhero-sized appetite".

Ben Goss, Chief Marketing Officer for Grill’d says: ‘We cater to all types of tastes - billionaires included. 

"Crafting the Bruce Wayne Burger in partnership with Warner Bros. Pictures was an incredible honour, both celebrating an iconic character and the biggest cinema release of 2022, The Batman

"The Bruce Wayne Burger is the most decadent burger on the menu so swoop into our restaurants before it disappears." 

Ben is really into this marketing patter. 

Should you be temped, the Bruce Wayne Burger is $15.90 but is not available at Collingwood or Darlinghurst restaurants. See

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