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Sunday 13 February 2022

Come down under and visit us; Australia's appeal

Tourism Australia has launched a new international campaign to entice back overseas tourists ahead of border openings later this month.

A new TV ad aimed at North America, the UK and Europe, marks Australia's first major international tourism campaign in two years and is highlights the slogan "Don't go small. Go Australia".

Phillipa Harrison, managing director of Tourism Australia, said the Covid-19 epidemic had impacted on tourism.

"People have been living smaller lives during the pandemic," she said.

The ad showcases a range of iconic Aussie travel destinations including the Northern Territory, Sydney Harbour and the Great Barrier Reef.

"It's about showcasing the incredible diversity and the incredible experiences that are here in Australian," Harrison said, jokingly adding the "hardest part" of her job was deciding on which destinations to include.

The Australian Government has announced borders will finally be opening up to the world this month, with fully-vaccinated international arrivals allowed to enter Australia from February 21.

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