Great Eastern Wine Week - Sponsored Ad Leaderboard

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Great Eastern Wine Week, 9-18 September 2022

Monday, 21 February 2022

Grenache for good: a worthy wine initiative

Yalumba, Australia’s oldest family owned winery, has reached the halfway mark in its goal to raise $90,000 to help combat homelessness.

Yalumba launched its Homefullness Grenache 2017 last year to raise funds toward the Forage Built Calyx pods, which were unveiled at Tasting Australia.

“We have been thrilled with the support from the community in buying, sharing and enjoying our grenache for this cause,” said Yalumba senior winemaker Sam Wigan.

“It’s the perfect wine to serve slightly chilled in the warmer months; delicious and approachable with loads of spice, cherry and raspberry.” 

A whopping 50% from each pack sold goes to Forage Built, with the aim of raising $90,000 to fund the build of at least one Forage Built Calyx – a transportable, eco-friendly space for someone to call their own, store their belongings and sleep safely.

The first Calyx pod prototype was unveiled at Tasting Australia last May. 

“We have been very conscious of the challenges that our hospitality industry has faced over the past two years, leaving employees vulnerable with little or no income. Many people are now experiencing homelessness for the first time,” said Wigan.

“We have had a long-standing relationship with Scott and Justin at Forage Supply Co., as well as a long-term partnership with the Hutt St Centre. When we heard about the Forage Built initiative, we were excited to get on board and help raise the necessary funds.”

Yalumba x Forage Built Homefullness Grenache 2017 packs of 12 bottles are available purchase from the Yalumba website and Wine Room for $120. That's just $10 a bottle.

See www.yalumba.com/shop/gifts/homefullness

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