Thursday, 23 July 2020

Hotel branding continues to mystify guests

Is it just me who is easily confused?

I have no idea about the minuscule differences between a Hyatt, a Park Hyatt or a Grand Hyatt.

And I really couldn't pinpoint the varying levels of service between Accor brands Pullman, SwissĂ´tel and Grand Mercure.

Marriott Hotels - the folk who delivered Bonvoy - are now joining the confusion game in Australia by adding JW Marriott hotels to places to stay branded Marriott and Courtyard by Marriott.

This will follow a $35 million re-brand of Surfers Paradise Marriott Resort and Spa into the JW Marriott Gold Coast Resort & Spa (below) in December, 2020.



Apparently that is hugely good thing because the press release says: "Upon completion of the renovation, the resort will be elevated to a new standard of luxury to appeal to the discerning traveller seeking a tropical retreat near the Gold Coast’s iconic beaches".

It will be the first JW Marriott hotel in Australia, says Sean Hunt, area vice president for Australia, New Zealand and Pacific for Marriott International.

“The opening will signal the continued expansion of our luxury footprint in Australia as we continue to see strong demand within the luxury travel segment here. The JW Marriott brand, with its distinctive luxury philosophy, will resonate with these travellers, who seek exceptional, thoughtfully-crafted services and experiences.”

As someone who essentially wants a comfortable bed, hot water, fast wifi and quick room service, I rarely find hotel rooms "resonating" with me - but it is obviously an on-brand buzzword.

With a total of 223 rooms and suites, JW Marriott Gold Coast Resort & Spa will offer a choice of ocean or hinterland views.

The property’s six food and beverage venues will include two feature restaurants, lobby lounge and bar, pool bar, a new Japanese whisky bar and a signature JW Marketplace.

For further information on the JW Marriott brand visit www.jw-marriott.marriott.com.

For information on Surfers Paradise Marriott Resort & Spa visit www.surfersparadisemarriott.com

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