East Coast Wine Trail

East Coast Wine Trail
East Coast Wine Trail

Saturday, 25 July 2020

New "wellness" resort for Geelong

Geelong is set to lose a conference centre and gain a wellness resort. 

The Salvation Army has sold the Geelong Conference Centre (below) to Melbourne-based developer BEKL for an estimated $6.4 million.


The 1.6-hectare site adjoining the East Geelong Golf Course currently includes seven conference rooms, 46 accommodation suites and a restaurant, guest lounge and bar surrounded by botanical gardens.

BEKL is run by Katherine and Eva Liu, daughters of property developer Han Biao Liu, who founded Amazon Property Group.

“We identified a huge gap in the market, given the region is lacking in small, high-quality accommodation providers with a focus on experiential accommodation, especially where wellness is concerned,” managing director Katherine Liu said.

“The development will herald the return of this venue as a significant economic asset for the region and a key destination for locals and visitors alike.”

BEKL is currently in talks with several hotel operators and expects to name a partner within the next few months. 


The wellness-themed boutique hotel will focus on providing guests with a farm-to-table gastronomic experience, drawing on ingredients sourced from the local Bellarine Peninsula region.

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