Where Jackie Chan would like you to go on holiday

Jackie Chan wants you to consider Guilin in China for your you next holiday.

The martial artist and movie star is spruiking the nature, heritage and cultural immersion destination as part of his ambassador role with Trip.com.

Guilin, formerly known as Kweilin, is a prefecture-level city in the north-east of China's Guangxi Zhuang Autonomous Region. It is situated on the west bank of the Li River and borders Hunan to the north.

It is currently a boom vacation location with international flight bookings to Guilin growing 75% year-on-year in Q1 2026, ranking it among the fastest-growing cities in China among global travellers, Trip.com reported. 

The online travel business highlighted the city's growing appeal at its recent "Guilin Night" event, which brought together more than 3,500 international guests from 78 countries and regions, all keen to join actor Chan, the group's global ambassador for China travel.

Guilin is known for its mist-covered karst mountains, winding rivers like the River Li (above) and impressive scenery, as well as being home to diverse ethnic groups.

"Guilin reminds me that travel is not only about seeing famous sights, but about connecting with the culture of a destination," Chan said.

"The mountains, the rivers, the atmosphere, it feels like walking inside a Chinese painting. But what makes it stand out is that it slows you down in the best way.

In cities like Beijing and Shanghai, life can move very fast, but Guilin shows another side of China that allows you to be more present.

"The Li River is the soul of Guilin. You can sit quietly on the boat and just look around you. The scenery changes every minute."

There are river cruises between Guilin and Yangshuo, which are tourist drawcards, along with the Longji Rice Terraces (below).



Trip.com promotes Guilin as a place to "pause and connect with nature".

Find out more at Trip.com or check out https://visitguilin.org/