New range aims to make an impact in the sub-$20 wine segment

There is a new entry into the competitive sub-$20 wine bracket in Australia.

Newly-launched TERRA, designed for everyday drinking, comes from one of the most famous labels in Australia - McWillam's, which has been under the ownership of the Calabria Family Wine Group since 2021.

The collection of "modern, approachable" wines comprises Shiraz 2024, Chardonnay 2025, Pinot Noir 2025 and Sauvignon Blanc 2025 (all with an RRP of $19).

Scott McWilliam, sixth generation family member, says: “Consumers are drinking less wine and exploring more beverage options, so we must make wine feel relevant in everyday life again.

"That means innovating at the approachable, everyday level, removing formality and bringing wine back to the centre of the table.

“TERRA reflects how Australians are enjoying wine today - fresh, generous and made to be shared.

"With this range, we’re proud to bring McWilliam’s heritage to a new generation of wine drinkers in a way that feels more contemporary and relaxed. TERRA is all about taking the formality out of wine and bringing it back to everyday life, whether that’s a casual dinner, a long lunch or time around the table with friends.

"By focusing on approachability, versatility and pure enjoyment, we’re reconnecting wine with how people actually live and making it a natural part of more moments, not just special occasions."

TERRA has a distinctive pewter thumbprint on the label acting as a modern maker’s mark, a nod to the hands that have shaped McWilliam’s wines across six generations.

I haven't tried them yet, but will report back. 

Available now from major and select independent retailers nationally, and www.mcwilliams.com.au