A slightly unusual new attraction has appeared in Sweden.
After analysing 20 years of solar data together with the Swedish Meteorological and Hydrological Institute, IKEA has identified the exact spot in Sweden with the highest statistical chance of sunshine.
The location, on the island of Gotland, is now marked by a permanent monument consisting of two granite IKEA armchairs.
The project draws on Sweden’s long-standing fascination with geographical landmarks and places people travel to simply because they are what they are.
In Sweden, months of winter darkness have made people obsessed with making the most of every ray of sunshine and the new monument serves as a lasting tribute to Swede’s love of sunshine.
The site is intended to become a new tourism destination.
“As the seasons change, so do the ways we live," says Linda Vikström, communications manager at IKEA Sweden.
"When the sunlight and warmth return after winter, people across Sweden move outdoors. At IKEA, we want to help as many people as possible make the most of life outside.
"Identifying and marking Sweden’s sunniest square metre is part of that ambition.”
Funny folk the Swedes.
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