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Monday 28 August 2023

Virgin Australia launches a new baggage locating app for flyers

Like many people I am travelling with hand luggage only when if I fly, if at all possible.

Some bad experiences during the chaos of Covid have made me - and millions of others - wary of checking their baggage lest it comes lost, or is delayed.

To aleviate such fears, Virgin Australia has launched Australia's first-ever airline baggage tracking tool across more than two-thirds of its domestic network.

Following a successful pilot of the program in May, most guests will be able to track the status of their checked baggage via the Virgin Australia app.

The announcement follows Virgin Australia’s investment of more than $400 million in digital innovation, technology and customer experience initiatives.

The tracking tool will be available on most domestic routes between major airports, including Sydney-Melbourne, Brisbane-Sydney, Melbourne-Gold Coast, Melbourne-Hobart, Adelaide-Melbourne, Sydney-Sunshine Coast, and more.

The airline’s remaining domestic network, including select services departing Perth, are expected to feature the tracking tool soon.

To access the tool, flyers must download the Virgin Australia app and enable push notifications via the app setting. Once enabled, a series of push notifications will be sent to the guest’s phone throughout the journey, reflecting the bag being checked-in, transferred to an international partner airline, or available for collection at the final destination. The tool will also advise the guest which carousel the baggage is available for collection from.

Virgin Australia Group Chief Customer and Digital Officer, Paul Jones, said: “It’s our mission to be Australia’s most-loved airline and that means we need to listen to our customers to ensure we are offering the services that are most important to them.

“We know the potential of lost baggage is a concern for travellers globally and anticipate today’s announcement will give many guests that extra level of comfort knowing where their bag is at every step of the journey."

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