Pan Pacific Hotels bullish about expansion

Singapore-based Pan Pacific Hotels Group has unveiled plans to expand globally, and appointed new public relations experts.

With over 50 hotels and resorts in more than 30 key cities, the Pan Pacific Hotels Group is set to launch Hotel Bellustar a Pan Pacific hotel and Hotel and Hotel Groove, a Parkroyal Hotel, in Tokyo next week.

The Pan Pacific Orchard Singapore (top) and the refurbishment of the Pan Pacific Singapore are set to be opened in August.

"To support its global expansion plans, PPHG has appointed Anne Wild & Associates to help co-ordinate its international public relations in the Australian and New Zealand markets," the company said in a statement.

"We're thrilled to showcase PPHG’s Asian expansion in the Australian and New Zealand markets, to be part of the the PR activations for the group's growth, and to use our in-depth industry expertise to showcase PPHG’s innovative approach and exciting expansion strategy,” said managing director Anne Wild.

“We are looking forward to leveraging our unique partnership with the Travel Lifestyle Network to tap into the specific market knowledge and expertise of leading agencies around the world to deliver exceptional results for this prestigious new client."

Cinn Tan, PPHG’s Chief Commercial & Marketing Officer, said: “We look forward to implement our global PR strategy as part of our group expansion in key cities such as Tokyo, Nairobi, Jakarta, Hanoi, Bangkok, Phnom Penh, Siem Reap and our home ground, Singapore."