Tuesday, 12 October 2021

When you give your new airline an absurd name


If I were starting an airline (heaven forbid) then I would choose a name that inspires confidence.

I would not choose a name like Bonza, or Ripper.

Yet a new low-cost airline start-up in Australia has opted go with Bonza (Aussie slang for great, or excellent) as its branding.

Overseas visitors - for a start - will have no idea what the name means. Africans may confuse it with the town of Bonza in the Solenzo Department of Banwa Province in western Burkina Faso. Or maybe not. 

Bonza plans to take off early next year pending approvals, offering low-cost airfares. The backers says Australia is one of the few major aviation markets without an independent low-cost airline. Which might have something to do with the huge distances between major markets.

Bonza is backed by US private investment firm 777 Partners, which has also invested in Canada's Flair Airlines.

"Bonza will deliver enormous benefits to all Australians, but particularly to regional communities by providing new routes and greater travel opportunities," says founder and CEO Tim Jordan.

"Bonza will also play a leading role in Australia's post-pandemic economic recovery."

Jordan has local market experience working at Virgin Blue, as well as the Philippines' Cebu Pacific, Travel Mole reported.

He was also managing director of Kazakhstan-based budget airline FlyArystan, which is owned by Air Astana.

"We want to increase consumer choice and make travel more affordable and more accessible for all Australians," Josh Wander, Managing Partner at 777 Partners.

"We see huge potential in the Australian market to deliver the benefits and options that an independent low fare airline brings."

The airline will launch service with new Boeing 737-8 aircraft.

1 comment:

  1. Five Fingers Exports offer advanced single color, two color, three color, four color offset printing machines price affordably.

    ReplyDelete