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Saturday 16 October 2021

Colourful debut for a new sustainable wine brand

On a crowded bottle shop shelf you will certainly not miss the colourful new releases from Hunter Valley winemaker Aaron Mercer's Mercer Wines range.

Recently selected for the Wine Australia Future Leaders program for 2022, Mercer is a leading advocate for organic and preservative-free wine quality and has just released a 2021 Pinot Grigio, a 2021 Nero d’Avola and a 2021 Tempranillo Joven to join his debut releases. All are priced at $30. 

With over 20 years of  experience in the wine industry, Hunter-born Mercer is continuing his popular “Taste at Home” virtual tastings throughout October for his new releases. 

Have 4x100ml tastings delivered to your door and a virtual chat with the winemaker in the comfort of your own home for $40.

Mercer, formerly with Tamburlaine Organic Wines, has gone beyond the Hunter for his October releases, using fruit from the Hilltops region for the Pinot Grigio and Tempanillo and from Canowindra for the Nero d'Avola. 

An you won't miss the label artwork. No two labels are the same, yet together they blend together beautifully. 

Bellbird-born Mercer started his wine career with Scarborough Wines and has done vintages in Gaillac in France, Mosel in Germany, Ontario in Canada and California. 

"When you drink a Mercer Wine, you’re drinking a story of place and time, you’re enjoying thoughtful yet no fuss winemaking and you’re contributing to a healthier viticultural landscape," Mercer says. 

"We want our customers to be excited by what’s in the glass and grab for Mercer Wines to celebrate memorable life moments.”

He says sustainability is part of his ethos. 

"My personal drive is to improve genuine, sustainable winegrowing in NSW, through our actions," he says. "Firstly, by encouraging regenerative farming and paying the right price for quality growers. 

"Then, sourcing suitable varieties from each region and continuing to explore those varieties to ensure a healthy future through climate change. Lastly, making wines with a smaller footprint; using domestically produced, mostly recycled, glass or using local facilities.”

Both reds are youthfully crunchy and vibrant while the pinot grigio is full of juvenile charm. All can take a light chill and offer fun drinking.

For direct sales see while tastings are also available at

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