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Thursday 14 October 2021

Are you ready to drink your wine from a paper bottle?

Australians drink their wine from bottles, from casks and pouches, even from cans.

But are they ready to enjoy their vino from paper bottles or cartons?

A survey of 1,741 wine drinkers across the UK found that almost two-thirds were willing to buy wine in paper ‘Frugal’ bottles, Vitisphere reported this week.

The innovative packaging, which weighs just 83 grams - five times less than a glass bottle - reportedly has a carbon footprint up to six times lower than glass, is made without chemicals from recycled cardboard and can be taken apart entirely for recycling.

“We have been on a journey to find the right solution, starting with pulped paper,” Malcolm Waugh, CEO of Frugalpac, the company behind the innovation, told Vitisphere.

“We create and supply recycled paper-based products with the lowest carbon footprint that are easily recycled again and don’t need go to landfill."

The Frugal Bottle has been in the launch and marketing phase for two years.

Ceri Parke, owner of Cantina Goccia in Umbria, said: “We had made a lot of progress in the vineyard to reduce our carbon footprint, but the packaging was still the weak link.” 

The winery launched its wines in Frugal bottles in June 2020.

Cantina Goccia is committed to using sustainable packaging and has worked closely with Frugalpac in the development of the bottle.

The winery is promoting paper bottles on its website

Silent Pool Distillers became the first drinks company to sell a spirit in Frugalpac’s Frugal Bottle for its Green Man Woodland Gin, while Greek olive oil producer Aeons has unveiled the first oil in a paper bottle.

For details see

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