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Monday 13 September 2021

A brand-new look for one of Australia's favourite wine ranges

Established in 1849, Yalumba is Australia’s oldest family-owned winery. One of its star turns is the Yalumba Y Series - arguably the best-value range in Australia. 

Yalumba has just launched a new look for its Y Series collection, including a new label design and brand campaign.

The refreshed look is now hitting retail shelves and heroes the distinctive signature letter ‘Y’. 

Made with fruit from a number of South Australian regions, the Yalumba Y Series wines are sustainably produced in "an approachable, medium-bodied style".

Yalumba marketing manager Jacinta Gibson said: “The Y Series features a broad collection of refreshing, fruit-driven wines from a trusted family-owned winery."

“Consumers can confidently explore different varieties in their purest form at an affordable price point.” 

The Yalumba Y Series range has an RRP of $15 a bottle, but can sometimes be found on special.

The collection features 12 red and white wine varieties, including a new wine – Y Series Pinot Noir. 

The new label designs features 12 original pieces of artwork created by South Australian artist Cindy Durant. Each artwork is inspired by her visits to Yalumba and depict a layer of the vineyard, from sun to soil to wind.

All Y Series wines are vegan friendly, gluten free and 100% wild fermented.

For more details see 

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