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Thursday 9 September 2021

Family wine group becomes a major industry player

What began as a small family wine producer in the Riverina is now a major player in the Australian liquor industry. 

The Calabria family has launched the Calabria Family Wine Group following a year of significant brand acquisitions, including the historic McWilliam’s Wines brand and Hanwood Winery along with Deakin Estate, and La La Land Wines. 

The rapid growth of the family business has evolved significantly, cementing them among the largest family-owned wine groups in Australia.

The Calabria Family Wine Group will house the family’s collection of brands and aims to ensure each of the brands continues to carry their distinct identities, portfolios, and distribution strategies.

Vintners & Co. Merchants is the new distribution arm of the company representing Calabria Family Wines’ international distribution partnerships and includes the Italian brands Canti and Librandi, port house Dow’s, Argentinian winery Dona Paula, and Champagne producer Champagne Deutz.

“It’s been an exciting year for us at Calabria Family Wines," said third-generation sales and marketing manager Andrew Calabria. 

"We have rapidly expanded from a single producer-owned and operated wine company to a wine group housing some of Australia’s best-loved wine brands and a selection of diverse international wine distribution partnerships. 

"The creation of the Group is a direct response to this growth and our mission to showcase each of these brands in the best way possible. 

“This evolution is a significant step and a proud moment for us as a family. Calabria Family Wine Group now sits among the largest family-owned wine groups in Australia and made even more significant given we’ve just celebrated our 75th anniversary.

“We’re thrilled to be welcoming a new group of talent to the Calabria fold, including Scott McWilliam as our Global Brand Ambassador. We’re confident he and the rest of the team will help us bring together the Calabria and McWilliam’s families in the best way possible, while also helping the Calabria Family Wine Group on a path to growth.” 

The Calabria Family Wine Group will be operated by family patriarch Bill Calabria AM (above, a former boxer and talented musician), and the third generation of the Calabria Family.

Another new innovation from Calabria is the launch of customised labels for the Belena range - a very nifty gift. 

Calabria will send you your own personalised label to affix directly to a bottle (it will come as a sticker label that you peel the back layer off and stick to the label!)⁠

Customers must purchase any two bottles of Calabria Bélena Moscato or Pinot Grigio from selected liquor stores or online (Dan Murphy’s, First Choice or Liquorland stores), retain proof of purchase and fill out a form. 

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