Great Eastern Wine Week - Sponsored Ad Leaderboard

Great Eastern Wine Week - Sponsored Ad Leaderboard
Great Eastern Wine Week, 9-18 September 2022

Monday, 27 September 2021

Ridiculously Delicious and the peanut butter wars

The peanut butter business is hugely competitive.

The peanut paste is widely popular in the US, the Netherlands, the UK, Australia and parts of Asia with brands like Bega (which purchased Krafts), Sanitarium, Mayver's and Coles and Woolworths own brands dominating the market in Australia. 

From the red corner comes Ridiculously Delicious, founded in Australia by Ben and Kate Dutton a decade ago and now introducing a range of new products. 

Each Ridiculously Delicious product contains 100% Australian peanuts - when available - sourced from the ‘peanut capital’ of Kingaroy in Queensland and manufactured in Australia. 

Now, the brand is adding two new lines and four new products to its existing popular range of traditional peanut butters and snacks, including peanut butter cookie chips and bars.

Entering the fray is Ridiculously Delicious Chocolate Peanut Butter, a blend of crunchy roasted peanuts and rich, dark chocolate (available in two varieties: Original Crunch and Organic Coconut). 


Also new is Ridiculously Delicious Peanut Brittle, hand-made golden-roasted peanuts and Ridiculously Delicious Crazy Crunch Peanut Butter, made using the brand’s signature blend of 100% Australian, golden- roasted peanuts and a pinch of Murray River salt. 


For details see ridiculouslydelicious.com.au and come back to see my tasting notes after I have pigged out. 


Following the recovery of the Kingaroy region from the 2020 drought, Ridiculously Delicious is celebrating its return to 100% Aussie peanuts


Ben Dutton, co-founder and managing director of Ridiculously Delicious, says: “We’re excited to continue expanding our range of peanut butter products, particularly as we approach a decade in business.


"We’re fortunate to be able to continue offering Aussies the same high-quality products and satisfy their love of peanut butter through our new range of chocolate peanut butter spreads, peanut brittle and a crunchier version of our traditional peanut butter, which was our first product we launched back in 2011.

"What sets our brand apart from others is the fact that we go beyond traditional peanut butter products and offer products across multiple categories, showcasing Australian peanuts and peanut butter in an entirely new way.”

Ridiculously Delicious products can be found in more than 1000 independent supermarkets and grocers including Harris Farm, IGAs, selected Foodworks stores, health food shops and premium independent greengrocers.

 

Chocolate Peanut Butter 270g, Crazy Crunch Peanut Butter 375g and Peanut Brittle 180g all have an RRP of $7.99. 


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