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Thursday 30 May 2019

Star Australian chef goes global

Thai real estate and hospitality major Dusit Thani is expanding into the food business along with world-renowned Australian chef David Thompson.

It unveiled plans at the THAIFEX World of Food Asia 2019 trade event, and plans to leverage its experience in food and beverage service for a new revenue stream.

Dusit plans to market its own premium instant food brand, named Khong Thai, alongside celebrated Thompson, famous for his food at Sailor's Thai in Sydney and Nahm in Bangkok.

The new business will be positioned as offering healthy, natural and organic produce supporting local communities.

It is starting with four premium recipes, namely Green Curry, Massaman Curry, Yellow Curry and Laksa, and other recipes and condiments will be launched soon.

Dusit Foods Co Ltd is targeting the international market, initially in the independent restaurant business.

Dusit Foods also recently invested in two food companies - NR Instant Produce Co Ltd, a manufacturer and exporter of instant food and beverages, and Epicure Catering, which provides catering to international schools in Thailand.

"Our initial marketing mix is 90% overseas and 10% domestic, with a particular focus on the United States because of the large consumer base and popularity of Thai food," said Jate Sopitpongstorn, the managing director of Dusit Foods Co Ltd.

The company is marketing to online and offline markets and will launch the food range in the US in September, and later in Europe.

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