Wednesday, 30 August 2017

All change in Adelaide as Pullman hits town

 A week or so I stayed at the Crowne Plaza, Adelaide. It was a well-situated hotel with good bones. 

There were comfortable rooms, helpful staff but the business centre barely delivered; with old and slow machines. 

I was ready to give it a fairly warm review but a PR friend tipped me off online that it was about to given a facelift and rebranded. 


So it proved with the announcement today that "AccorHotels is pleased to announce it will take over the management of Crowne Plaza Adelaide and rebrand the hotel to Pullman Adelaide as of October 1, 2017".

With the opening of Pullman Adelaide, Pullman will become the largest five-star hotel brand in Australia in just under 10 years since its launch into the market.

Situated in the heart of the Adelaide CBD at 16 Hindmarsh Square and featuring 308 guestrooms, a restaurant and bar space, with top-floor meeting room facilities, the hotel will become AccorHotels’ 15th Pullman hotel in Australia. 

Simon McGrath, Chief Operating Officer of AccorHotels Pacific said: “We are very proud to be partnering again with Hines Property to bring such a prominent, well-respected brand to the city of Adelaide, which continues to see strong levels of tourism growth. 

"For some time we have been looking to bring the Pullman brand to South Australia, and through our relationship with the Hines Property we are thrilled to be operating Pullman Adelaide."

So the property will lift from 4.5 stars to 5 - and having enjoyed Accor's impressive Ibis property in Adelaide I'm looking forward to returning to the Pullman.


AccorHotels will add an executive club lounge to Pullman Adelaide as well as implement signature Pullman elements within the hotel. The Pullman brand now has over 117 hotels and resorts in 33 countries in Europe, Africa, the Middle-East, Asia Pacific and Latin America. www.pullmanhotels.com 

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