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Thursday 3 August 2017

What is it that hotel guests really want?

What really gets hotel guests excited? 

It certainly isn't the chance to party, or meet new people. And they hate being out of digital contact.

A survey of over 5,000 travellers from around the world conducted by AccorHotels and GFK research institute to find out who an ideal travel companion would be in 2017 revealed that a fast and free internet connection is what 47% of people surveyed chose as what they missed most when away from home. 

This is especially true in the 18-24 age bracket, with 54% wanting to stay in touch. 

Preferred travel companions remain spouses, children and friends. But 19% of travellers consider their favourite travel companion to be themselves. 

A remarkable 25% of Germans, Americans and Indians surveyed said they prefer to go away on their own.

The survey showed 38% of respondents said that their bed and pillows are what they miss the most when they’re away, which was almost as many as those who said they missed friends and family the most (40%).

In contrast to the Aussie stereotype, only 16% of hotel guests told Accor they were travelling to party. Younger travellers, aged 18-24, were keenest on the idea of solo trips, but were also the happiest to travel with friends.

Overall, fewer than half of respondents wanted to travel with their friends, and only about half were keen on the idea of taking kids on vacation.

# Online study conducted by, assisted by the research institute GfK in 2017 with 5,939 men and women aged between 18 and 65 who have spent at least one night in a paying establishment (hotel, guesthouse, bed and breakfast etc) over the past 12 months. Study conducted between April and May.

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