Prosecco DOC continues to sparkle

Drinkers around the world still can't get enough of entry-level prosecco - seen as a party in a bottle -
with sales continuing to soar.

The Consorzio Tutela Prosecco DOC, the organising group for the appellation, has announced that there was a 7% year-on-year increase in its number of bottlings last year.

The consorzio shared that 660 million bottles of Prosecco DOC, which covers a large part of north-eastern Italy, were produced in 2024, the highest figure recorded, and one which represents an estimated market value of €3.6 billion, news portal the drinks business reported.

Celebrities got into the act, as well,  with Dolly Parton releasing a prosecco with Accolade Wines, and Andrea Bocelli working with Zonin. 

Pink Prosecco, with the addition of 10 to 15% pinot noir to the glera base, now reportedly makes up around 10% of Prosecco DOC’s total sales. 

Consorzio president Giancarlo Guidolin said 2024 was a “strong year” in spite of challenges across the wine sector, and expressed optimism for 2025. 

"As we look to the future, we’re doubling down on initiatives that resonate with modern consumers, making sure that Prosecco DOC remains a catalyst for connection and shared moments of joy," he signalled with a degree of hype. 

"Together, we’re writing the next chapter of Prosecco DOC’s story as the quintessential wine of sharing.”

Data from the UIV-Ismea Wine Observatory shows 2024 was a record year for the production of Italian sparkling wine, with in excess of one billion bottles produced: an 8% increase on 2023 numbers. 

Prosecco DOC production accounted for almost two-thirds of Italy’s total.

Forget Europe and Canada: Aussies love skiing in Japan

Australia’s love affair with holidaying in Japan’s Nagano has soared to new heights.

Figures released by the Japan Tourism Agency have Australia at number one markets among the long-haul visitors to the popular ski region also famous for its hot springs and snow monkeys.

Australia was ranked number two overall behind Japan neighbour Taiwan while nearby Hong Kong claimed third spot.

The figures were based on the number of days and nights travellers spent in Nagano.

In the first five months of 2024, this rise resulted in a staggering growth of more than 90% compared with the same period last year. 

“In all, Australians made up to 100,630 bed nights during that period,” said Helen Wong, Australian representative of the Nagano Tourism Organization.

“That’s quite an impressive jump from last year’s 52,700 and shows how treasured this region of Japan is to Australians seeking a northern winter break.”

Nagano, about 250km north-west of Tokyo, is home to some of Japan’s best ski resorts, offering a variety of experiences for all levels of skiers and snowboarders.

The best time for skiers and snowboarders to visit is typically from late December to early March with January and February the peak months for its deepest powdery snow.

Adding to Nagano’s winter appeal are several special events, including The Nozawa Onsen Fire Festival.

The Shiga Kogen ski resort hosts Snow Monkey Beer Live which combines the tasting of craft beer with live music.

In mid-February, the Iiyama City features snow sculptures along with fireworks and throughout the ski season, Hakuba Happo-One hosts several fireworks displays, lighting up the snowcapped mountains.

Beyond its ski resorts, Nagano offers a rich tapestry of cultural experiences.

It is renowned for its traditional hot springs. Other highlights include Zenko-ji Temple, Matsumoto Castle, Jigokudani Monkey Park, famous for its snow monkeys that bathe in the springs.

Details: Nagano Tourism Organization: Go Nagano (go-nagano.net)