Tip
Surely the last thing the world needs in another restaurant app?Well, yes and no.
World of Mouth has just launched WoM Concierge - a new restaurant discovery tool that aims to help food-loving travellers find restaurants recommended by more than 800 chefs, food writers, restaurateurs and sommeliers around the world.
Instead of relying on anonymous ratings or popularity rankings compiled by diners with dubious tastes, Concierge is deisgned to let users describe what they are looking for and receive recommendations backed by named experts whose taste they can trust.
The expert network includes names such as Albert Adrià, Massimo Bottura, Will Guidara and Ana Roš. Impressive.
It came up a little short when I asked for seafood dining in Hobart, but it did come up with my long-time favourite Juveniles as an option when I asked for a Paris wine bar choice, and it named the excellent Saint Peter for a fish dinner recommendation in Sydney.
World of Mouth boasts that it starts from a different place: the person behind the recommendation
matters.
WoM Concierge is a restaurant discovery chat built on recommendations from more than 800 experts - food writers, chefs, restaurateurs and sommeliers around the world.
"Twenty years ago, when you landed in a new city, you called the one person who knew where to eat," says Kenneth Nars, creative director and co-founder of World of Mouth.
"We wanted to re-create that on a global scale. The technology is new, but the behaviour is ancient."
So ask where to eat pizza in Naples (just about anywhere is the right answer), and the Concierge might point you to 10 Diego Vitagliano - one of Massimo Bottura's favourite pizzerias, and tell you why it stands out.
Ask for a natural wine bar near Tokyo Station or a traditional spot in Lisbon, and you'll get considered recommendations.
The core idea is simple: some of the world's leading voices in food are now one question away. But looking at bigger cities get better answers right now.
"We've been building our expert community for years, and it's based on a shared mission," says CEO says Saku Tuominen. "We want to give visibility to places that deserve to be seen, not to the ones that pay for it.
"With Concierge, we can now do that in a far more personal and useful way."
At launch, Concierge is free to try in a web browser and works anywhere in the world. Check out www.worldofmouth.app

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