Accor banking on Vietnam destinations

Leading global hotel operator Accor is very keen on the future of tourism in Vietnam. 

Accor and Sun Group, one of Vietnam's leading real estate and tourism developers, have strengthened a long-standing partnership with the signing of a strategic portfolio deal that will see the development of more than 5,300 rooms over the next five years.

Located in key destinations, including Phu Quoc and Danang, the new properties include hotels, resorts and serviced residences. 

Several Accor brands will also be introduced to the Vietnam market for the very first time including Sofitel Serviced Residences, Swissôtel Living and TRIBE as well as Ennismore's fashion-driven lifestyle brand SO/. 

The expanded partnership will also further strengthen the presence of established brands such as MGallery, Grand Mercure and ibis Styles.

Sébastien Bazin, Accor chairman and Chief Executive Officer, said: “Vietnam has emerged as one of Asia's most dynamic destinations, and this milestone agreement reflects both the strength of our partnership with Sun Group and our shared ambition to shape the long-term evolution of Vietnam's tourism sector. 

“We remain focused on expanding our network in destinations that offer travellers more meaningful ways to connect with the culture and natural beauty of the country. These developments will bring a diverse mix of brands and experiences to market, creating new opportunities for tourism and contributing to Vietnam's continued growth on the global stage."

Dang Minh Truong, chairman of the Board of Directors, Sun Group, was equally optimistic, saying: “Sun Group has been committed to creating world-class destinations that celebrate Vietnam's identity and unlock the tourism potential of remarkable places across the country. 

“This landmark agreement with Accor marks an important step in that journey. By bringing Accor's diverse hospitality ecosystems and new experiences to Vietnam, we are not only elevating hospitality standards but also enhancing the attractiveness and competitiveness of our destinations, generating economic opportunities, and contributing to the sustainable growth of Vietnam's tourism industry."

The first phase of the portfolio includes Bana Hills Hotel Danang - MGallery Collection; Ruby Beach Hotel - MGallery Collection, SO/ Phu Quoc Ruby Beach, Grand Mercure Phu Quoc Ruby Beach, TRIBE Hon Thom Phu Quoc and ibis Styles Hon Thom Phu Quoc.