ALL ACCOR

ALL ACCOR
Book, stay, enjoy. That's ALL.com

Thursday, 16 July 2026

Tamar Ridge/Pirie up the ante with new wine experiences


There is a new experience to welcome visitors to the Tamar Ridge/Pirie cellar door in Tasmania. 

The "elevated new visitor experience" celebrates a blend of cool-climate wines, thoughtful design and Tasmanian hospitality in the Tamar Valley.

Following a significant refurbishment, the revamped cellar door will offer a series of tailored tasting experiences overlooking one of the region's spectacular landscapes.

Completed in just eight weeks by local builder Zanetto, the transformation introduces a refined contemporary interior where bespoke Spiegelau crystal glassware, a striking double-sided fireplace and sweeping views across the Tamar River are combined. 

Guests can gather around a hand-crafted 12-seat Tasmanian oak table, relax by the fireplace or enjoy one of the intimate lounge spaces overlooking the vineyard. 

Luxury Portfolio manager Katherine Brown said the new cellar door reflected the evolution of both brands, while remaining true to their Tasmanian roots.

"It's incredibly exciting to welcome guests to a true brand home for Tamar Ridge and Pirie that reflects the quality, prestige and character of our wines," said Brown.

"Set high above the Tamar River, the cellar door enjoys one of the region's most spectacular outlooks, creating an extraordinary setting in which to experience our fine wines. 

"Whether you're relaxing beside the fireplace with a glass of Tamar Ridge Reserve Pinot Noir or enjoying a flute of Pirie Vintage sparkling overlooking the valley, we want every visit to feel memorable, considered and unmistakably Tasmanian."


Guests can choose from tasting experiences that range from introductory wine flights through to "refined hosted experiences".

Highlights include the Pirie Supreme Indulgence Experience, pairing prestige Méthode Traditionnelle sparkling wines with premium Oscietra sturgeon caviar, alongside the Ultimate Expressions of Pinot Noir , showcasing five of Tamar Ridge's premium pinot noirs, including limited Single Block releases.

Seasonal Tasmanian cheese platters and locally sourced small plates round out the offering. 

All tasting experiences can be booked online via tamarridge.com.au and pirietasmania.com.au.

The updated experiences are at 1A Waldhorn Drive, Rosevears - 20 minutes north of Launceston - daily from 10am–5pm. 

No comments:

Post a Comment