Culture driving Italy's tourism boom, new report says

 

Cultural experiences remain a major driver of tourism to Italy, but the country’s visitor economy is increasingly concentrated in a limited number of destinations, a new report reveals. 

The annual Federculture Report, Cultural Enterprise – The Culture that Changes Territories was presented at Italy’s Ministry of Culture in Rome earlier this month and highlights the growing importance of cultural tourism while warning that its economic and social benefits are unevenly distributed across the country.

Italy recorded 476.4 million overnight visitor stays in 2025, up 2.2% from 2024 and 9.8% above pre-Covid pandemic 2019 levels. 

But almost two-thirds of those stays were concentrated in just 1,024 municipalities (equivalent to only 13% of Italy’s municipalities) identified as destinations with strong cultural and scenic assets.

These cultural destinations accounted for 63% of all overnight stays, reinforcing the central role that museums, historic cities, UNESCO World Heritage sites and cultural landscapes continue to play in attracting visitors, news hub Travel Mole reported.

Foreign visitors now represent more than 55% of tourism in Italy’s cultural territories, rising to 58% in municipalities with a strong cultural vocation and 73% in the country’s major art cities.

The report also highlighted growing public participation in cultural activities. In 2025, 48.2% of Italians went to the cinema, while 35.8% visited museums and exhibitions, up from 33.6% a year earlier. Theatre attendance reached 24.3% of the population.

“The growth in audiences confirms that demand for culture in Italy is strong,” said Andrea Cancellato, president of Federculture. 

He called for more stable support for the sector, including strengthening initiatives such as the Art Bonus and the Culture Fund, to reduce regional inequalities and help cultural organizations meet growing demand.

Image: Pisa

Authentic gourmet experiences on the Amalfi Coast

There is increasing demand from travellers for authentic gourmet experiences. 

Casa Angelina on Italy's dramatic Amalfi Coast has launched a collection of activities featuring local Italian traditions. 

Located high above the the ancient fishing village of Praiano, Casa Angelina is a member of The Leading Hotels of the World. 

The exclusive 36-room retreat aims to offer the "pleasures of southern Italy are reimagined through a lens of quiet luxury". It is represented in Australia by the Unique Tourism Collection. https://uniquetourism.com/  

Among the immersive experiences for the 2026 summer season are Ancient Lantern Fishing and Nonna's Secret. 

Lantern Fishing offers guests the a night-time excursion inspired by the traditional lampare fishing technique. Accompanied by a local fisherman, guests catch their own fish. Executive chef Leopoldo Elefante later guides them in preparing their catch using seasonal local ingredients and simple techniques (below). 

In southern Italy, the annual preparation of tomato preserves is a tradition with most families. 

Nonna's Secret invites guests to take part and discover one of Campania's most cherished customs (top image). 

The experience begins with a leisurely walk through Casa Angelina's organic garden alongside chef Elefante, gathering sun-ripened tomatoes and fragrant basil. Back in the kitchen, guests are guided through the traditional preparation of homemade passata - with each guest taking home a jar of hand-crafted tomato preserve. 

Other experiences include lacemaking. basket weaving and painting. 

For more details see www.casangelina.com

Italian pan handler to star at Dark Mofo Winter Feast

Star Italian chef Floriano Pellegrino will be the headline act at the Dark Mofo Winter Feast in Hobart.

The guest chef runs Michelin-starred restaurant Bros’ in Puglia with his partner Isabella Potì - a venue known for its avant-garde interpretation of Italian cuisine.

Pellegrino will collaborate with Roberto Mele of MAMA Hobart artisanal bakery to create five dishes, including a ricotta and pickled mulberry tart.

The Winter Feast will once again transform the Hobart waterfront with tens of thousands of people expected across both weekends of this year’s Dark Mofo.

The Winter Feast will feature over 70 stallholders - 40% of them new - from across Tasmania, along with crackling fires, music and community.

‘The Winter Feast is a candlelit haven from the cold weather," says Chris Twite, Dark Mofo’s artistic director.

"It’s where we refuel, nourished by the ritual of coming together around the fires, enjoying the incredible array of food and drink, and sharing stories of exploration and discovery among friends and strangers."

Hobart micro restaurant Scholé will makes its first appearance at the Feast, with Luke Burgess serving up a Japanese-inspired dish of crispy potato mochi.

Star local chefs will include David Moyle and Lilly Trewartha, along with Analiese Gregory, while Mona executive chef Vince Trim will be back, cooking with fire at the Heavy Metal Kitchen.

Beverages will include a refreshing Strawberry Bubble from Cygnet's Tasmaniac Distillers, a hot buttered whisky from Battery Point Distillery and a selection of cocktails from Local Absinthe.

"The generosity, abundance and creativity of Tasmania’s food culture is on full display once again this year, with tasty offerings from all around the island," says Winter Feast food curator Amanda Vallis.

The music program kicks off with The Gathering, a First Nations-led celebration of culture, connection and storytelling for the first night of the Feast. Curated by Dark Mofo’s Tasmanian Aboriginal cultural advisor Caleb Nichols-Mansell, the Gathering centres the ‘Matriarchs of Music’, presenting by artists like Emma Donovan, BADASSMUTHA, DENNI, Bumpy, Stiff Gins and Nidala Barker.

The Feast spreads across Salamanca Lawns and Princes Wharf Shed 1 and runs on both weekends of the festival: Thursday 11–Sunday 15 and Thursday 18–Sunday 21.

Season passes are still available at darkmofo.net.au/winter-feast.

As part of the Winter Feast’s commitment to reaching zero waste, all stallholders will stock reusable cups and compostable crockery and cutlery. The Winter Feast is a cash-free event.

Vinitaly is back for the 58th time

It used to be that Vinexpo in Bordeaux was the standout global wine trade fair. 

Now there are literally dozens of them; multiple Vinexpos, ProWein (on now), the London Wine Fair and, just recently, Wine Paris. 

One of the biggest major global showcase, Vinitaly, returns to the lovely city of Verona for its 58th edition from April 12-15, bringing together producers, buyers and professionals from the global wine and spirits industry. It attracts up to 150,000 annual visitors.

The four days will be dedicated to business, networking and market insights at the international reference event for Italian wine. There might also be some wine tasting. 

Highlights include several halls showcasing the best of Italian regional wines; masterclasses, guided tastings and seminars, networking opportunities and B2B meetings, and a NoLo - Vinitaly Experience. 

 After last year’s pilot project, the No/Low alcohol segment expands with a dedicated exhibition area. 

There will also be a new pavilion entirely dedicated to the world of spirits "designed to create a global connection between wine, spirits and mixology".

Wine tourism will also be showcased: Vinitaly Tourism returns with B2B meetings, conferences, producers, research and case studies dedicated to the development of wine tourism.

Also note Vinitaly and the City, the off-show event dedicated to wine enthusiasts from across Italy.

For more details see www.veronafiere.it

Fake labels: Do you know what you are drinking?

Do wine drinkers know what they are consuming? 

Some British wine consumers may have been fooled. 

 
Around 90 pallets of counterfeit wine and Prosecco worth £500,000 were discovered in warehouses across Essex in south-east England in a police operation earlier this month. 

A man was arrested for conspiracy to defraud following the police seizure of 67,000 bottles of counterfeit wine and Prosecco across warehouses in Essex and North London. 

Several police forces and trading authorities were involved in the attempt to stop the fake bottles from reaching consumers, trade news hub drinks business reported.. 

“Seizing over 67,000 bottles of counterfeit product and making an arrest sends a strong message to those who seek to profit from deceiving consumers - we will take action,” said Andrew Quinn, head of the National Food Crime Unit, in an official statement.

“Food [drink] fraud is not a victimless crime. It undermines legitimate businesses and erodes consumer trust. In this case, the concern is one of authenticity and quality - consumers deserve to know that what they are buying is exactly what it claims to be.”

Quinn further revealed on LinkedIn that the investigation had required “close collaboration with our Italian counterparts”. 

A spokesperson for the UK’s Food Standards Agency told db that the equivalent Italian agency were helping to “establish the traceability of the wine seized”.

You'll have to pay to enjoy your Trevi Fountain coin toss

 

If you like being pushed and jostled, and possibly being pickpocketed as well, then Rome's Trevi Fountain will be right up your alley. 

And now you can pay for the pleasure as well. 

A visitor fee was this week implemented at fountain with a €2 fee ($3.30 in Australian dollars) coming into effect designed to better manage crowd control at the iconic site. 

The 18th century fountain is among Italy's most popular attractions. On peak days, it attracts as many as 30,000 visitors a day wanting to toss a coin into its supposedly lucky waters.

International and domestic visitors now have to pay the fee between the hours of 9am-10pm and on Mondays and Fridays from 11.30am.

Mayor Roberto Gualtieri said the fee creates ‘a more orderly experience, and overall an improvement in the quality of the visit to one of Rome’s most important monuments.’

And, of course, the fee can be paid in advance online.

City officials forecast the fee will generate about €8.5 million a year, new hub Travel Mole reported. 

Image: Turismo Roma

A way to explore Chianti at a slower pace

 

Fancy a few days strolling through one of the most picturesque vineyard regions in the world? 

Chianti in Tuscany is just delightful - and well worth a few days of leisurely exploration. 

UTracks has just launched a new Chianti Highlights Walk, a five-day itinerary designed for people who "enjoy unhurried days and evenings that stretch longer than planned". 

The walk can be enjoyed as a group experience and combines scenic walking with cultural and culinary experiences.

 
You don't need to be super fit: walks clock in at around 10 to 16 kilometres per day. 

The walk covers beautiful villages and vineyards between Siena and Florence. The promo material says it showcases olive groves and low wooded hills, following quiet roads and clear trails through delightful Chianti towns like Radda and Greve, where medieval streets and small piazzas are buzzing with locals. 

The experience is promoted as being "ideal for couples or a group of friends". 

Accommodation is pre-organised, luggage is transferred ahead and a navigation app helps the days unfold without fuss.

For details see www.utracks.com/Italy/Self-Guided-Walking/Chianti-Highlights-Walk

easyJet unveils new cheap flight options from the UK to Europe

One of the thrilling surprises for Australians visiting the UK is the ready availability of flights to exotic destinations for the cost a rail trip back home. 

There may be all sorts of restrictions; the extras can pile up and some of the flights leave from secondary airports. But there are some real bargains to be had if you have a sense of adventure. 

EasyJet - one of the leading budget airlines - has just unveiled two new routes for summer 2026 from the UK to Germany and Italy. 

Seats now on sale to Naples from Liverpool John Lennon Airport and to Munich from London Southend. 

The Naples flights will operate on Mondays and Fridays from August 3, while easyJet’s new flight to Munich will start on September 17, operating twice weekly on Thursdays and Sundays and starting ahead of Oktoberfest. 

EasyJet holidays has also launched packages to both cities with flights and accommodation included. 

“We are really pleased to be launching even more new routes and package holidays," said  Kevin Doyle, easyJet UK country manager. 

"By continuing to grow our network, we are providing even greater choice and connectivity from across the UK.” 

As of today, easyJet serves 22 UK airports, offering more than 640 routes to 140 destinations from the UK to Europe and beyond. 

The airline also recently announced new routes from across eight UK airports including new connections to Italy, Spain, France, Greece, Portugal, Cyprus, the Canary Islands, Egypt and Malta. 

Worth checking out. Just don't expect any frills. 

Sparkling success: regional wine innovator recognised

Otto dal Zotto, who pioneered prosecco in Australia, has been named the 2025 Victorian Legend of the Vine by the Wine Communicators of Australia.

The Dal Zotto Wines founder was recognised for his contribution to the Australian wine industry.

The award coincided with 21 years since Dal Zotto produced its first Australian-grown prosecco from its base in Victoria's King Valley.

What began as a vision to bring a taste of northern Italy’s prosecco tradition Down Under has evolved into one of Australia’s most significant wine success stories.

In 1999, Otto Dal Zotto planted the first prosecco vines in Australia, inspired by his hometown of Valdobbiadene in Veneto, Italy. 

Five years later, in 2004, the family released their inaugural prosecco vintage, L’immigrante.

Two decades on, Prosecco has become synonymous with the King Valley, with Dal Zotto Wines at the forefront of the variety’s rise in popularity nationwide.

“I am surprised at how popular prosecco has become," Dal Zotto said.

"I wanted to grow some because I grew up with it. I used to walk through the vineyards to school, eating bunches of prosecco grapes; it’s a taste that’s part of my culture.

"To start a new variety takes a lot of time and effort, and it’s been wonderful to see Australians embrace it.”

Dal Zotto’s chief winemaker, Michael Dal Zotto, says: “This is an exciting industry to be a part of anyway, but to contribute the way the family has and introduce a variety into the market that has been
so well embraced makes us all so happy.

"The success of the wines and that we have helped to put King Valley on the map makes us extremely proud.”

“Dad didn’t just plant vines; he planted a dream,” says Dal Zotto marketing director Christian Dal Zotto.

“He turned bubbles into a movement and the King Valley into Italy’s southern outpost.

"Now he’s officially a legend - which he’s been reminding us of daily.”

Dal Zotto Wines remains family-owned and -operated.

The VIC Legend of the Vine Award is presented by WCA to recognise a Victorian who is of excellent character, who is held in high regard by their peers in the world of wine, and who has made an outstanding contribution to the Australian wine industry.

Otto Dal Zotto is the eight Victorian to receive Legend of the Vine status. He joins a list that includes Lindsay McCall, Alister Purbrick, Steve Flamsteed, Jeni Port, Eric Vivian Thomson, Kathleen Quealy, Ross Brown and Colin Campbell.

Armed, dangerous and American

Why is it that Americans think they can behave like they do at home no matter where they are on the planet?

American exceptionalism ranges from minor transgressions like tipping in countries where that practice is seen as rude, to taking loaded guns with them when they travel internationally.

Thankfully that ended badly for one locked and loaded fellow from Tennessee who found himself arrested, then deported from Italy, where they frown on folks with loaded guns in their backpacks. 

The 77-year-old man, travelling with his son, was detained for attempting to board a cruise ship with an automatic pistol. 

The prohibited item, which the man claimed to have forgotten about (a highly unlikely story given he had flown internationally, was found during the security screening process at the Porto Corsini Cruise Terminal in Ravenna, Italy (top image). 

Security team members spotted a 6.35mm Browning semi-automatic pistol when the man’s belongings went through the X-ray machine during the standard security screening at the cruise terminal.

The banned weapon had a full magazine with one round already chambered. 

.

Authorities seized the weapon and the man was deported without getting to set sail.

The man said that he had a valid US gun licence and that he had “forgotten” the weapon was in his backpack, news hub Cruise Hive reported.

Gun ownership laws in Italy are very strict, and firearm permits are typically not issued to tourists, even if they have documents to carry at home.

Traveling to Italy with a firearm can be met with extreme consequences, including hefty fines and jail time.

So, in this case, the man got off lightly.

Mountain roads, fine wines: epicurean escapes by car

Few experiences rival the allure of winding mountain roads, sunlit vineyards, and the anticipation of a fine glass of wine at journey’s end, writes Ivy Carter in her sponsored debut post for GoTR.

For those who seek both adventure and indulgence, a road trip through wine country offers a harmonious blend of breath-taking landscapes, refined flavours, and moments of quiet wonder.

Each mountain curve reveals not only a new vista but also fresh scents and flavours, reminding travellers that the path itself is as rewarding as the destination.

The Allure of Mountain Road Travel

Mountain roads, unlike fast-moving highways, insist that you slow your pace.

Each bend becomes an invitation to pause, to immerse yourself in pine-scented breezes, jagged cliffs, and sweeping valleys.

For the wine traveller, these meandering routes heighten anticipation, every curve drawing you nearer to a hidden vineyard cradled within the hills.

Even the smallest details can xenhance the journey. The subtle fragrance of a wood car freshener, mingling with crisp mountain air, lends the ride a quiet elegance, a sensory overture to the refined pleasures waiting at the road’s end.

Wine Regions Worth the Drive

An exceptional road trip deserves an equally remarkable destination. Across the world, mountain wine regions weave together elevation, terroir, and centuries of tradition, producing vintages with unmistakable character.

The following destinations stand among the most rewarding journeys for the epicurean traveller.

Napa Valley, California

Renowned as the crown jewel of American viticulture, Napa Valley’s winding roads unfurl between sunlit hills and vine-covered slopes. Along the way, travellers may pause at intimate, family-run estates or explore the grandeur of world-famous producers. With more than 400 wineries, Napa is a destination best savoured slowly - its beauty unfolding in equal measure on the road and in the tasting glass.

Mendoza, Argentina

At the foot of the Andes, Mendoza’s mountain roads seem to open directly onto paradise. Snow-dusted peaks tower above endless rows of malbec vines, a striking contrast that defines the region’s beauty. Elevation and climate conspire here to yield bold, expressive wines that mirror the rugged spirit of their birthplace. To drive through Mendoza is to trace the edge of the world, where each sip draws you deeper into the richness of the land.

Tuscany, Italy

Tuscany’s undulating hills and timeworn villages seem destined for leisurely drives. Vineyards sprawl across the landscape, often intertwined with olive groves and cypress-lined lanes. Nowhere is this more enchanting than in Chianti, where every turn reveals a vista worthy of a Renaissance canvas. Paired with rustic Tuscan wines and robust regional fare, the journey becomes an epicurean escape destined to linger in memory.

Pairing the Journey with Culinary Delights

Local Food Along the Road

No wine journey is complete without the flavours that accompany it. Along mountain roads, travellers encounter towns where culinary traditions flourish, each dish telling the story of its land. Imagine savouring wood-fired pizza in a Tuscan piazza, pairing malbec with empanadas in Mendoza, or sampling artisanal cheeses beside Napa’s bold cabernet sauvignons. These encounters nourish both body and spirit, elevating the road trip into a feast for the senses.

Picnics in Scenic Spots

Part of the magic of mountain travel lies in the freedom to pause wherever beauty beckons. A picnic basket filled with local bread, cured meats, and a carefully chosen bottle transforms any overlook into a private banquet. As the sun dips low, casting golden light over vineyards and peaks, these quiet meals become among the most cherished memories of the road.



The Sensory Experience of Epicurean Travel

An epicurean escape by car transcends the act of tasting wine; it awakens all five senses, weaving them together into an experience as immersive as it is unforgettable.

Sight

Rolling vineyards, snow-clad summits, and serpentine roads compose a living masterpiece. Through every glance at the windshield, the journey reveals a new tableau - a landscape painted in motion.

Sound

The low hum of the engine merges with nature’s chorus: rustling leaves, rushing streams, and the distant call of birds. With the windows down, the car itself becomes an instrument in the mountain’s symphony.

Smell

The fragrance of ripening grapes, rich soil, and fresh herbs rises from the vineyards, blending with the crisp purity of mountain air. These aromas linger, heightening the anticipation of the wines that await.

Taste

Each glass reflects its origin - the soil, the climate, and the care of those who nurtured it. Paired with regional cuisine, these flavors anchor the traveller to the land, creating a connection that endures long after the final sip.

Touch

The journey resonates even in touch: the firm grip on the steering wheel around a sharp bend, the texture of vineyard soil between your fingers, the cool weight of a wine bottle cradled in hand. Every tactile moment grounds the experience in reality.

Tips for Planning an Epicurean Escape by Car

Choose the Right Vehicle

Comfort and capability are essential on mountain roads. Select a vehicle with responsive handling and ample space for your wine finds. For those who crave openness, a convertible invites both fresh air and unbroken views.

Plan Winery Visits Strategically

Many esteemed wineries, particularly in regions such as Napa or Tuscany, require advance reservations. Map your itinerary thoughtfully, but leave space for serendipitous detours. Often the most memorable stops are those unplanned.

Stay Safe and Balanced

Wine and winding roads demand moderation. Designate a driver, make use of tasting spittoons, or secure nearby accommodation before continuing. Safety preserves both the joy of the trip and the memories it creates.

Capture the Moments

Carrying a camera or keeping a journal, sunrise over the Andes or twilight in Napa deserves to be remembered. Beyond images, personal notes on wines, meals, and reflections transform the journey into a narrative you can revisit for years to come.

Images: Tanya Nedelcheva on Unsplash (top) and Daniel Vogel on Unsplash

Small Luxury Hotels expands global portfolio

A boutique hotel in the vineyards of the Yarra Valley is among the new properties being showcased by the fast-expanding Small Luxury Hotels of the World (SLH) group.

SLH, known for its global portfolio of boutique properties, has continued a growth spurt, announcing 49 additions to its portfolio in the first half of 2025.

This follows a record-breaking 2024, in which the brand saw 82 new signings.

They joined 620 hotels across 90+ countries and SLH's latest additions include destinations in Australia, Japan, Mexico and India.

Opening in December is December is the 33-room Levantine Hill Hotel, a suite-only hotel next to Levantine Hill Estate's cellar door and restaurant to allow guests to indulge in exceptional dining experiences. See https://www.levantinehill.com.au/pages/hotel

“2024 was a record year for SLH, and 2025 is shaping up to surpass it,” said Richard Hyde, SLH Chief Operating Officer.

“As the demand for genuine and intimate luxury stays continues to soar, we are in the right place at the right time. Our expanding and diverse portfolio of independent properties ensures there's something for every discerning, independently minded traveller.”

Openings in early 2025 included La Valise Mazunte in Mexico, located between Oaxaca's rugged cliffs and the Pacific Ocean.

July 2025 saw the opening of The James Suite Hotel Firenze 1564, a hidden retreat in the centre of Florence, housed in a 16th-century Renaissance palazzo built in 1564.

Maya Hotel Courchevel 1850, meanwhile, will open in the heart of French mountain resort Courchevel in December, with easy access to the ski slopes and nearby boutiques.

In Germany, the Wilmina Hotel marks SLH's arrival in Berlin located in a former courthouse and prison.

For more info visit www.SLH.com

On your bike: a new element to barge holidays

There is a growing trend towards active holidays and as Australians return to Europe in growing numbers, many are upgrading the classic barge cruise with a new twist: the bicycle.

Bike and Barge holidays, where travellers cycle each day and stay aboard a floating hotel each night, are surging in popularity, offering an active yet relaxed alternative to traditional river cruising.

The trend reflects a broader shift in the way Australians want to travel: slowing down, staying active, and experiencing Europe more intimately.

"It’s an effortless way to explore," says Kate Baker, general manager at UTracks, a specialist in small-group active holidays.

"You cycle as much or as little as you like during the day, then come home to a warm meal and your own cabin; no bags to move, no rushing around, just pure travel enjoyment."

On a typical Bike and Barge tour, travellers can cycle scenic paths through vineyards, farmland, and historic towns by day, and return to their barge, a cosy vessel carrying between 12-140 guests, each evening for relaxed communal meals and sunset drinks on deck.

With the same cabin each night, there’s no need to pack and unpack, and no long coach transfers interrupting the flow of the journey.

“More Australians are choosing to add this active element to their river cruise experience,” Baker says. “It’s a way to stay healthy on holiday, while also creating more memorable and personal encounters, whether that’s chatting with a local in a village square or stopping spontaneously at a market or café.”

With electric bikes available, the holidays are accessible to a wide range of fitness levels. Now you are talking!

Here are some suggested UTracks Bike and Barge options open for 2026 bookings.

The Danube by Bike & Barge
Cycle along the Danube River, discovering charming Austrian villages, grand riverside castles, and vibrant cultural hubs between Passau and Vienna. Gentle, scenic cycling routes lead to baroque abbeys, vineyards, and the historic heart of the Habsburg Empire.
https://www.utracks.com/Austria/Bike-Boat/The-Danube-by-Bike-Boat

Amsterdam to Bruges Bike & Barge
Journey through the Netherlands and Belgium, cycling past windmills, vibrant tulip fields (in season), and canal-laced cities. Each night, a comfortable barge awaits, docked near bustling market squares or picturesque waterways.
https://www.utracks.com/Netherlands/Bike-Boat/Amsterdam-to-Bruges-Bike-Barge-Comfort

Veneto Bike & Barge
Cycle through the stunning landscapes of Italy’s Veneto region, from the enchanting city of Venice along the canals and waterways of the Po River. The route offers a mix of Renaissance architecture, fantastic food and wine, and serene country trails.
https://www.utracks.com/Italy/Bike-Boat/Veneto-Bike-Boat

Provence Bike & Barge
Follow in the footsteps of great artists as you cycle through Provence’s lavender fields, vineyards, and historic villages. The route passes through the Rhône Valley, with opportunities to sample local wines and Provençal delicacies before returning to the comfort of your barge.
https://www.utracks.com/France/Bike-Boat/Provence-Bike-Boat

Tulip Tour Bike & Barge
Cycling through the tulip capital of the world while based on board a comfortable river barge. The journey takes in springtime highlights including the world's largest flower gardens of Keukenhof in Lisse, where plants such as hyacinths, crocuses and, of course, tulips will dazzle with their colour. 

https://www.utracks.com/Netherlands/Bike-Boat/Tulip-Tour-Bike-Barge-Comfort

ITA to be the newest member of Star Alliance

Leading global airline program Star Alliance officially has a new member.

ITA Airways - the replacement for now defunct Alitalia - has officially received approval to start the integration process into Star Alliance following a verdict by the Star Alliance Chief Executive Board (CEB). 

Building on its induction into the Lufthansa Group earlier this year, this decision paves the way for its entry into the world’s largest airline alliance. The onboarding process will now move at full throttle.

Celebrating the milestone, Star Alliance chief executive officer Theo Panagiotoulias said: “In early 2026, ITA Airways is expected to officially join the Star Alliance network as a full member. 

"The decision by our CEB underscores the strong confidence our members have in ITA Airways. As a gateway for Italy, its addition strengthens our global network, offering seamless and connected journeys to more travellers worldwide.”

Joerg Eberhart, CEO and general manager of ITA Airways, was also enthusiastic. 

“We are excited to join the Star Alliance network and to bring the excellence of Made in Italy into the alliance, further enhancing its global reach," he said. 

"This is a significant milestone in ITA Airways’ growth, and we look forward to offering our customers the future privileges of the world’s largest airline network."

ITA Airways will add 360 daily flights to the Alliance network. The biggest growth will come from its home cities, especially Rome and Milan, which are currently served by 16 Star Alliance members collectively.

Co-owner Lufthansa Group is mentoring ITA Airways through its integration journey into Star Alliance, said  Dieter Vranckx, chief commercial officer of the Lufthansa Group..

“I am proud that ITA Airways will become the fifth hub airline of the Lufthansa Group to join Star Alliance," he said. 

"As the mentor of the membership process, we will do our utmost to ensure a smooth and swift integration. 

"ITA Airways’ future membership will provide Star Alliance customers with many new opportunities for personalised travel planning. I am confident that ITA Airways will be an excellent addition to the Star Alliance portfolio.” 

The Star Alliance network will grow to 26 member airlines, offering over 18,000 daily flights connecting 192 countries.

The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United.

See www.staralliance.com

Hobart wine lovers get a rare chance to sample imports

Hobart may be the capital of Tasmania but it is a small city and its resident wine lovers often miss out on regional roadshows and trade tastings that are held in Sydney and Melbourne.

Not so next month when the Negociants Imported Wine Odyssey tasting hits town for one day only.

If you want to try some of the best wines from France and Italy along with global stars like Thelema from South Africa and Chateau Musar from Lebanon you won't want to miss out on this one.

The venue has changed from Peppina to Franklin Wharf Function Centre, but what was a trade event last year will now also feature a public session.

There will be around 120 wines to try in total and around 30 principals will be in attendance to chat about their wines.

So if you've ever wanted to try wines from global big guns like Antinori, Guigal, Faiveley, Fevre and the like then this is your chance,

The date is Thursday, March 27 from 6-8pm.

Tickets are available here: https://www.eventbrite.com.au/e/imported-wine-odyssey-hobart-public-event-tickets-1236687669109?aff=ebdssbdestsearch

Prosecco DOC continues to sparkle

Drinkers around the world still can't get enough of entry-level prosecco - seen as a party in a bottle -
with sales continuing to soar.

The Consorzio Tutela Prosecco DOC, the organising group for the appellation, has announced that there was a 7% year-on-year increase in its number of bottlings last year.

The consorzio shared that 660 million bottles of Prosecco DOC, which covers a large part of north-eastern Italy, were produced in 2024, the highest figure recorded, and one which represents an estimated market value of €3.6 billion, news portal the drinks business reported.

Celebrities got into the act, as well,  with Dolly Parton releasing a prosecco with Accolade Wines, and Andrea Bocelli working with Zonin. 

Pink Prosecco, with the addition of 10 to 15% pinot noir to the glera base, now reportedly makes up around 10% of Prosecco DOC’s total sales. 

Consorzio president Giancarlo Guidolin said 2024 was a “strong year” in spite of challenges across the wine sector, and expressed optimism for 2025. 

"As we look to the future, we’re doubling down on initiatives that resonate with modern consumers, making sure that Prosecco DOC remains a catalyst for connection and shared moments of joy," he signalled with a degree of hype. 

"Together, we’re writing the next chapter of Prosecco DOC’s story as the quintessential wine of sharing.”

Data from the UIV-Ismea Wine Observatory shows 2024 was a record year for the production of Italian sparkling wine, with in excess of one billion bottles produced: an 8% increase on 2023 numbers. 

Prosecco DOC production accounted for almost two-thirds of Italy’s total.

Lufthansa Group swallows up Italian flagship airline

Lufthansa Group has taken a key move to controlling Italian flagship carrier ITA Airways. 

 
An approved transaction of a capital increase of 325 million euros by Deutsche Lufthansa AG to ITA Airways was finalised this week. 

ITA Airways is now part of the Lufthansa Group and is the fifth airline in the growing network. 

We look forward to continuing the impressive success story of ITA Airways together,” said Carsten Spohr, Chief Executive Officer Deutsche Lufthansa AG. 

"ITA Airways and Lufthansa Group customers will be able to benefit from the first joint programs and offers from this summer flight schedule."

The deal was approve by the Italian Ministry of Economy and Finance (MEF). 

As a result, the Lufthansa Group has a 41% stake with the remaining 59% initially continuing to be held by MEF.

"The ITA Airways team has written an impressive success story in recent years and, with great energy, passion and expertise, has built an airline that is already the pride of an entire nation," Spohr added. 

"We look forward to continuing this success story of ITA Airways together. With our investment, we will now strengthen the Italian and European aviation market and the position of the Lufthansa Group as number one in Europe."

ITA Airways frequent flyers will now be able to collect their points or miles either in ITA Airways' existing Volare program or in Miles & More, the Lufthansa Group's loyalty program. 

Joerg Eberhart has been appointed as new CEO of ITA Airways, taking over previously performed on an interim basis by Antonino Turicchi and Andrea Benassi.

The Lufthansa Group will provide further information at a press conference in Rome on February 3, it said in a statement. 

The group comprises Lufthansa Airlines, Swiss International Air Lines, Austrian Airlines, Brussels Airlines and now ITA, which was founded in 2021 following the demise of Alitalia.

Strike warning as travel to Italy is under threat

It is not only Sydney that is plagued by transport disputes and strikes.

The Foreign Office in London is warning of potential flight and travel disruption later this month to, from and within Italy, news portal Travel Mole reports.

A general strike across Italy is earmarked for November 29 when workers will walk out for eight hours.

Unions are protesting the government’s budget plans.

Ground staff and baggage handlers at several are expected to take part in the industrial action.

It could affect operations at Milan, Rome, Catania and other airports.

“A national general strike is planned for 29 November. If you are due to travel to Italy on this date, check with your travel provider how you may be impacted,” the FCDO said in an update.

Around 50,000 workers are expected to participate in the strike action, which could continue if the issues are not resolved.

Image: Milan Cathedral 

Venice to increase tourism charges as it cracks down on overcrowding

Engaged in a constant battle against tourism overcrowding, Venice will increase charges to day trip visitors in 2025.

The move follows a ‘successful’ trial this past summer, news portal Travel Mole reports.

The Italian city will nearly double the number of "peak tourism" days it charges tourists an entrance fee, the city’s mayor said.

The €5 fee is payable to enter the city as a day tripper on busy days between April and July. The fee is payable in advance but rises to €10 if booked fewer than four days before a visit.

Mayor Luigi Brugnaro said the measure aims to spread out tourist visits to quieter off-season days "to give Venice the respect it deserves".

The fee was payable on 29 days in 2024, which were mostly weekends and public holidays. There will be 54 chargeable days from April 18 to July 27 in 2025:  every Friday through Sunday and every public holiday.

All day trip visitors over 14 years old must pay the fee.

The fee can be paid online and a QR code confirmation is generated which may be checked by inspectors within the city.

Travellers staying overnight with hotel or other accommodation bookings are exempt.

“Venice has gone from being the city most exposed to over-tourism, to being the city that is reacting to this phenomenon the earliest and most proactively,” said city councillor Simone Venturini.

The numbers are very bubbly for Prosseco DOC

Australians still cannot get enough of affordable DOC Prosecco.

Recent data shows a big jump in popularity for Italian Prosecco.

More than 2.13 million bottles of the bubbly have been sold in Australia so far this year, which is a 14% increase on 2023 numbers.

The Italian Chamber of Commerce and Industry Australia (ICCI AUS) says the rise in popularity is because Australian drinkers are looking for a taste of the Mediterranean at home.

The president of the DOC consorzio, Giancarlo Guidolin, expressed his satisfaction at the current trends and what it means for the ongoing relationship with the Australian market.

“In recent years, we have seen a positive trend in the Australian market, which gives us great satisfaction considering the ongoing issues with Australia regarding the protection of our designation,” Guidolin said.

Italian producers object to Australian wineries using the name Prosecco.

“These issues are currently tied to the outcome of the negotiations on the free trade agreement with the EU, within which the protection of a list of European designations will be established,” he said.

I see no difficulties were Australian producers to use the name Aussecco, or Ozsecco.

While the sparkling wine variety has seen a solid jump in popularity in Australia, the Frizzante variety of Prosecco DOC has also seen a major jump in sales, albeit from a lower base.

Italian Chamber of Commerce and Industry Australia CEO, Rachele Grassi, said the soaring popularity of DOC Prosecco in Australia was gratifying but unsurprising.

“Australian consumers have a passion for Italy and, knowing that by looking for the geographical indication Prosecco DOC they are guaranteed an authentic Italian product, they are transported to the sun-drenched elegance of a Mediterranean getaway,” she said. 

Prosecco DOC sales figures have also increased across been the US, UK, Germany and France.

Image: Giancarlo Moretti Polegato - owner of Villa Sandi, which produces top-notch DOC and DOCG Prosecco.