Tourism Authority of Thailand ups its tech game

With tourism in Asia increasingly competitive, the Tourism Authority of Thailand has relaunched an updated ‘Amazing Thailand’ app. 

The new version integrates AI technology and secure payment solutions, offering a "worry-free travel experience", TAT says.

The Amazing Thailand app now features tools for every stage of a travel experience including planning, booking and making secure payments.

An AI-powered chatbot (oh no!) aims to make real-time recommendations based on prompts and user preferences.

The app suggests suitable itineraries, places to stay, dining, activities, plus traveller safety tips, local newspaper The Nation reports.

The newest version of the Amazing Thailand app can be downloaded from March 15, 2026.

Kittipong Praphathong, deputy governor for Digital, Research, and Development at TAT, said the new app is a key step in developing Thailand’s national digital tourism platform. 

It strengthens the country's global tourism competitiveness and supports local businesses with sustainable economic opportunities.