Australians are prodigious drinkers of Champagne - even more so over the Christmas period when a glass or two of bubbles is de rigueur for many.
Wine broker Langtons has just released Australia's largest allocation of luxury Champagne and is promoting it as an investment.
Australia is consistently landing in the top 10 markets for Champagne globally and Langtons believes "the local fine wine market is expected to mimic overseas success with Champagne making it a key collection and investment category for fine wine enthusiasts".
My advice is to always buy wine you want to drink down the track, not merely as as an investment. To my palate Champagne does not improve with age. Others disagree.
“When it comes to cellaring, Champagne is a category that deserves more of the spotlight here in Australia," says Michael Anderson, head of auctions at Langtons.
"As we’ve seen overseas, Champagne has an impressive ageing potential which sees the wine develop with grace to place itself as a wine category regularly fetching eye-watering prices under the hammer.
"We can expect to see Champagne rise up the ranks in the secondary market here in Australia, with savvy investors already purchasing sought-after bottles to cellar away for future auctioning."
Overseas, avid collectors are displaying an ever-growing interest in rare cuvées, prestige bottlings, and late-disgorged releases and most recently, non-vintage (NV) Champagnes are also joining this list, Langtons says.
We shall see.
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