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Innovation is one of the keys to success in the rapidly changing drinks space.
A new 200ml hip flask bottle adopted by peanut butter-flavoured whiskey liqueur Skrewball offers a portable, shareable and potentially recyclable format that is being trialled in Australia and New Zealand.
Skrewball Whiskey says its PET hip flask offers identical flavours to those in a full-sized bottle in packaging suitable for a party, or picnic (or for sneaking into a concert). That's my idea, not theirs.
The launch comes as smaller, portable spirit formats gain momentum with 200ml hip flasks experiencing high growth in the US.
A new 200ml hip flask bottle adopted by peanut butter-flavoured whiskey liqueur Skrewball offers a portable, shareable and potentially recyclable format that is being trialled in Australia and New Zealand.
Skrewball Whiskey says its PET hip flask offers identical flavours to those in a full-sized bottle in packaging suitable for a party, or picnic (or for sneaking into a concert). That's my idea, not theirs.
The launch comes as smaller, portable spirit formats gain momentum with 200ml hip flasks experiencing high growth in the US.
“We’re thrilled to bring this new size and shape to Australia and New Zealand, offering our consumers more flexibility while maintaining the premium quality they expect from Skrewball,” said Steven Yeng, the company co-founder.
“With its deliciously sweet, nutty spirit, now in a compact 200ml hip flask, consumers can enjoy Skrewball wherever the celebration takes them - from backyard barbecues to picnics and beyond.”
For retailers, the 200ml hip flask represents a versatile new option: it encourages trial among new consumers, complements larger bottle offerings and is well-suited for impulse purchases or gifting occasions.
In Australia: Skrewball’s 200ml bottle is available at independent retailers and online across Australia at an RRP of $24.99. In New Zealand it is available at Liquorland and Thirsty Liquor with an RRP of $21.99.
“With its deliciously sweet, nutty spirit, now in a compact 200ml hip flask, consumers can enjoy Skrewball wherever the celebration takes them - from backyard barbecues to picnics and beyond.”
For retailers, the 200ml hip flask represents a versatile new option: it encourages trial among new consumers, complements larger bottle offerings and is well-suited for impulse purchases or gifting occasions.
In Australia: Skrewball’s 200ml bottle is available at independent retailers and online across Australia at an RRP of $24.99. In New Zealand it is available at Liquorland and Thirsty Liquor with an RRP of $21.99.
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