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Sunday, 2 November 2025

Booming Geelong adds another place to stay



Booming Geelong keeps adding hotel rooms to meet growing demand.

Choice Hotels' Bayside Geelong Hotel & Apartments, an Ascend Collection Hotel, has unveilied the first stage of a multi-million-dollar redevelopment of its waterfront property.

The transformation of the circa 1962 property, originally known as Hamilton Hume Motor Inn and more recently Quality Hotel Bayside Geelong, sees it re-emerge as a 4.5-star, 110-room boutique hotel.

The project has generated approximately 300 construction jobs and created 75 operational roles. Once complete in late 2026, the hotel will feature a new façade and a fine dining restaurant with sweeping views of Corio Bay.

Stage one is now complete and has seen 60% of the original structure demolished to make way for:

* a new lobby and guest arrival space
* Franca's Ristorante, an all-day Italian-inspired dining venue
* 79 newly built guest rooms
* seven flexible meeting and event spaces
* a fitness centre, sauna, and indoor lap pool with accessibility hoist.


Kevin Robe, general manager, Bayside Geelong Hotel & Apartments, said the redevelopment is about more than just bricks and mortar.

“We're creating a hotel that reflects the spirit of Geelong - its history, its people, and its future. From the architecture and interiors to the smallest design details, we've drawn inspiration from our stunning bay front location, the region's wool and textile heritage, and its Indigenous roots,” he said.

“We're proud to offer a contemporary, inclusive, and welcoming space for travellers from across Victoria, interstate and overseas - whether they're here for business, leisure, or one of the region's many iconic events.”

Inclusivity and accessibility have been a key focus in the refurbishment plans, with 10 accessible rooms, including seven twin share options ideal for families, carers, and guests travelling together.

Franca's Ristorante, named in honour of the hotel's founder Francesca, is headed by executive chef John Hornsey, whose career spans working in Michelin-starred restaurants and luxury venues in the UK, Caribbean and Australia.

“Bayside Geelong Hotel & Apartments is a shining example of what the Ascend brand represents, unique, locally connected, and independently owned hotels that offer authentic experiences,” said Trent Fraser, CEO of Choice Hotels Asia-Pacific.

For more info see https://www.choicehotels.com/en-au/victoria/geelong/quality-inn-hotels/au387


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