Patisserie re-launch offers a treat for the sweet toothed

It is goodbye to Cinnabun and hello to Simply Mike's.

An artisan Melbourne cinnamon scroll maker has conceded defeat in his battle with a large American chain and has re-branded.

Cinnabon, which has nearly 2000 stores globally including 26 in Australia, threatened legal action against Franch-trained pattissiere Mike Ying if he did not change the name of his business.

To mark the name change, Albion-based Simply Mike's has launched a collab with Baileys in launching Baileys Cinnamon Scroll, a festive dish that promises "the warmth of cinnamon meeting the smooth richness of Baileys Irish Cream".

“The cease-and-desist notice didn’t break us: it only brought us closer to the people who love what we do,” says Mike Ying.

"We received hundreds of name suggestions from our community, and Simply Mike's felt right. It’s personal, it’s proud, and it reflects the craft behind every scroll. This new chapter is about celebrating creativity, flavour, and the scrolls that started it all.”

 
The re-launch will see free scrolls given away for the rest of the week.

“We were looking for someone who could capture the essence of Baileys in a way that felt local, playful, and full of character,” says Nishant Samuel, Head of Whisky and Liqueurs at Diageo Australia.

“When we heard Mike’s story, we knew we’d found the perfect partner.”

Baileys and Simply Mike's will be giving away free Baileys Cinnamon Scrolls until November 19 - while scrolls last.

Locals can visit the Albion location of Simply Mike's where there will be giveaways daily from 7am weekdays and 8am weekends.

Sweet tooths will be able to get one free scroll each during this period and the scrolls are not suitable for persons under 18 years.

Can’t make it? The new Baileys Cinnamon Scroll Liqueur is available to buy from various retailers now,: for those aged 18+.

See https://www.simplymikes.com.au/