Northern Territory aims to lift visitation and tourism spending

The Northern Territory Government has unveiled a new visitor economy strategy, which aims to grow tourist spending from $1.5 billion to $2.2 billion by 2032.

It was launched at this week’s inaugural Destination NT tourism industry event.

The Top End will also seek to lift overnight trips from 1.2 million to 1.5 million over the next seven years, as part of its new roadmap to grow year-round visitation, Travel Bulletin and local media reported.

The strategy will be guided by the newly formed Tourism and Events Northern Territory and focus on showcasing the Territory's distinctive character, from its food and festival scene to natural and cultural tourism offerings.

“The NT visitor economy is a key part of the NT economy and lifestyle; when it thrives, the Territory thrives and Australia thrives,” said Minister for Tourism Marie-Clare Boothby.

“With two World-Heritage listed national parks and a lifestyle the rest of the nation should envy, the NT has what Australia and the world are looking for.

"We are focusing on five clear objectives: investing in infrastructure, improving connectivity, growing our workforce, lifting our global brand, and expanding experiences all driven by real data, modern technology and partnerships.

“Our people within the industry are the ones who make every stop along the way worth a visit – it’s part of our Territory spirit, which sets us apart from the rest of Australia.”

For the year ending June 2025, the NT recorded the strongest growth in visitor numbers and expenditures around the nation.

Department of Tourism and Hospitality CEO Suzana Bishop said the strategy captures the Territory’s trademark collaboration and drive.

“The strategy captures the ideas and ambitions of people driving the Territory’s visitor economy while establishing clear accountability across sectors that influence tourism and whole of visitor economy outcomes,” she said.

The NT Visitor Economy Strategy 2032 implementation roadmap will be delivered in March 2026, with the full start with partners in May 2026.

Image: Mindil Beach Markets, Darwin