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Sustainability-driven wine brand Tread Softly is just a few bottles away from planting its three-
millionth tree and to celebrate the milestone it has launched a competition that offers the chance to win a trip to Antarctica.
The giveaway offers Australians and New Zealanders the chance to win the rare prize.
Antarctica Awaits will send one lucky winner and a guest to explore the world’s last great wilderness - the icy expanse of Antarctica - aboard a National Geographic expedition cruise.
The 10-day adventure begins in Ushuaia, Argentina, where the winners will prepare for their voyage before boarding the National Geographic Explorer.
On a trip led by naturalists, biologists, and geologists, guests will experience Drake Passage, hike glaciers, kayak among icebergs, and possibly witness an abundance of wildlife - from humpback whales and orcas to Adélie penguins.
The trip includes return flights, four-star accommodation in both Ushuaia (Argentina) and Puerto Natales (Chile), an eight-day cruise aboard the National Geographic Explorer in a twin cabin that is valued at over $18,000 per person with meals and activities included, as well as $500 spending money, merchandise and Tread Softly wine.
Wendy Rend, brand partnership lead at Australian Geographic says: “It has been a pleasure to partner with Tread Softly and highlight their inspiring work through the Antarctica Awaits experience. It’s always uplifting to see brand’s values carried through so clearly in what they do.”
Since 2019, Tread Softly has planted one Australian native tree for every six bottles of wine sold, contributing to the growth of the Tread Softly Forest within Western Australia’s Yarra Yarra
biodiversity corridor.
The initiative helps reduce the brand’s carbon footprint.
The Antarctica Awaits promotion runs until January 31, 2026. For a chance to win purchase a bottle of Tread Softly from Dan Murphy’s, BWS or independent retailers before scanning the QR code on the pack or visiting www.treadtoantarctica.com.
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