Asian travellers embrace solo journeys

Interest in solo travel is rising across Asia, digital travel platform Agoda reports. 

Agoda notes a 16% increase in solo accommodation searches compared to last year. 

This trend underscores a growing movement of travellers embracing the freedom and adventure of solo journeys, it says.

When planning their trips, solo travellers gravitate towards major cities in Asia. 

Tokyo (Japan) leads the pack, ahead of Bangkok (Thailand), Seoul (South Korea), Osaka (Japan), and Kuala Lumpur (Malaysia) rounding out the top five destinations. 

These urban hubs offer a wide range of attractions, from cultural landmarks to world-class dining and lively entertainment, perfect for those looking to explore at their own pace. 

At the forefront of this trend are travellers from Japan, South Korea, Thailand, Indonesia, and Taiwan, who make up the top five solo travel groups in Asia, Agoda's data show. 

While Japanese travellers dominate in numbers, interest in solo travel has grown the fastest among Indonesians with a 72% increase in searches. 

Thai travellers follow close behind, with a 37% rise in solo travel interest. This growth highlights a transformative shift in how individuals across Asia are redefining their travel experiences and looking beyond traditional group trips.

"The rise in solo travel across Asia has become a defining trend in 2025 that reflects a growing desire for personal discovery and meaningful cultural immersion," says Jay Lee, regional director for North Asia at Agoda said. 

"Agoda is thrilled to support these journeys by offering a wide array of options tailored to solo travellers, ensuring they have everything they need to make their trips unforgettable."

See Agoda.com for more information.

Image: Terran Goodwin, Scop.io