Champagne Thiénot has marked marked its 40th anniversary this year with a move into wine tourism as it opens a boutique hotel, bar and spa, and tasting experience in the heart of Reims.
Called Le 3, after its address in pedestrian alley 3 Rue du Marc in the city, the new offering occupies a historic building not far Veuve Clicquot’s Hôtel du Marc.
Maison Thiénot - well known to Australians for its collaborations with Penfolds - was founded by Alain Thiénot in 1985, and is now run by by his children, Garance and Stanislas.
Thiénot describes Le 3 as “an immersive journey through Champagne tradition and innovation, with restored cellars, interactive exhibits, and an open-air garden”.
The venue also includes a vinothèque with Champagnes going back to the first vintage expression made by the house from the 1985 harvest.
Le 3 - a 10m-minute walk from Reims Station - also has a Champagne rooftop bar and spa, and an upcoming boutique hotel with 12 rooms, news hub drinks business reports.
Maison Thienot says its purpose is to "provide an immersive and educational wine tourism experience centred on Champagne Thiénot".
The target audience is anyone interested in Champagne, from novices to aficionados, with options for both guided and self-guided exploration.
No comments:
Post a Comment